The Recent Google Update: What This Means For You

In the latter half of 2013, Google launched yet another update that had SEOs and digital marketers on the edge of their seats worrying about the effect it would have on all their previous hard work. Hummingbird, the latest update, may not have wreaked as much havoc as the infamous Penguin update a few years ago, that undid pretty much every SEO's efforts thus far, but there are still things you need to be aware of when pushing your business to the top of Google.


So What's Changed?

Like all Google updates, the intention of Hummingbird is to improve the user experience of the search engine, making the search more intuitive to present only the best possible results. Although past updates such as Penguin and Panda were so destructive due to them targeting low quality back linking practices, they had the same aims at heart, to improve search for everyone involved. Thankfully though, the Hummingbird update isn't quite so harsh with its methods of improvement.

Here's the main changes:


More Conversational Search Language

Technology has a huge impact on the way we search, and with smartphone and tablet technology allowing us to speak our search request rather than type it, the search terms we use are becoming more conversational. Without necessarily meaning to, when you speak a search query you don't tend to self-edit as much as you would if you had to physically type it. When typing something into the search box, we have become accustomed to just using the key words, where as with voice searches we tend to ask full questions, and therefore Google is taking this into account when bringing up relevant results.


The Knowledge Graph

Another way in which Google is trying to provide improved answers to the questions we ask through search is using a new feature called Knowledge Graph. This takes the form of a box on the right hand side of the search page, and provides you with different concepts linking to the original search term. So rather than scrawling through all the pages of search results to find your answer, a sort of summary if you like is displayed to help you find the answer you are looking for faster.


So What Does The Update Mean For You?

Based on the main changes brought about with this recent update, coupled with the key changes of previous updates, we have put together some tips on how you can get the most out of the improvements to search that Google continues to make.

1. Keep The Quality Content Flowing
   
   Content marketing isn't just a trend, it's now a way of life thanks to the continued focus on natural, conversational language. As mentioned earlier, searches are becoming longer, with fuller sentences and more natural language being used instead of being edited down to just the bare keywords. For this reason, simply filling content with relevant keywords isn't enough anymore. You need to write for the reader, not for Google.
   
   
2. Links Aren't All Bad, Just Keep Them Relevant
   
   With Penguin coming down hard on back linking, you wouldn't be blamed for being extra cautious about link building. But Penguin's motive was to punish those back linking to thousands of poor quality sites just for the sake of linking, and reward those who linked to genuine, relevant sites and focused on quality not quantity of links. Therefore, links are still important to the SEO process, you just have to make sure those links are high quality sites with genuine relevance to your site.
   
   
3. Offer More Valuable Information
   
   One current worry regarding Knowledge Graph is that there will come a time when users will not have to even leave the Google search page to find the information they need, as it will all be displayed in the Knowledge Graph. This would mean websites that are offering simple, popular facts could lose out on the traffic typically gained from offering this information. To avoid this, it's advisable to provide more valuable, detailed information that go deeper than the popular facts, that people searching for more than basic information would not find simply by glancing at Google's Knowledge Graph.

All the updates since Panda and Penguin, we can see an ever emerging theme of Google trying to become more intuitive, offering ever more personalised results without undermining the efforts of SEOs. As it stands, this personalisation process is only set to continue with future updates, and the key take-away from this is that if you offer detailed and valuable content containing long tail key phrases over simple keywords, you will be on the right track to appear in searches.


About The Author: Sarah is a Search Marketing Executive for international digital marketing agency Silverbean.

Did you find this article helpful? Please let Sarah and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
Why Content Is Still King In 2014
7 Things You Need To Know About SEO In 2014
How Twitter Can Help Your SEO

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Until my next post on Wednesday on marketing a niche product online, have a great and productive week ahead! See you back here on Wednesday!

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Why Content Is Still King In 2014

The fact that content is and will always remain King is not something new that you've heard in 2014. Great content that provides valuable information and is easy to read has always been the top-most standard for the web - albeit one that managed to get lost in the past few years.

Webmasters and online marketers learned that they could manipulate the search engine spiders to their advantage with fluff content and keyword stuffing, tactics that were indeed quite effective in enhancing search engine rankings of their websites. However, with Google leading the way, search engines have now become completely intolerant of anything less than great when it comes to quality of web content. So if you're hoping to increase your website rankings, you need to go back to the very basics and once again begin to treat content as king.

How can you ensure that the content you are writing will get marked as high quality and not spam by the big G? Well, first of all, you need to write articles that have no errors in either grammar or spelling. This includes the difference between the USA and the UK spellings of various words. If you are writing for a blog in the USA, you don't want to have UK spellings in it; otherwise it could get marked as low quality.


Top reasons why content will always remain king

The following reasons will help you to understand why content will reign supreme in 2014:

• Critical to your success on search engine result pages: Content is the single most important factor that will determine your success or failure in the fight for higher rankings on search engine result pages. You can no longer trick the search engine spiders with cleverly used keywords, duplicated content, multiple domain names, and hidden keywords within your text. Instead, you have to focus on creating content for actual readers rather than content that is simply put together to impress search engine spiders. What this means is that you will be required to create original content that not only provides value to casual readers but specifically to your target customers or niche markets. Content that engages your target audience, invites comments, and can easily be shared by readers is what you're hoping to create, so as to enjoy search engine success.
  
  
• Helps build your brand and online reputation: Internet users have become extremely savvy and careful about the websites that they patronise. If your brand does not enjoy a positive online reputation, you will find it extremely challenging to instil trust in prospective clients, which in turn will impact your sales negatively. Internet consumer trends have repeatedly shown that one of the most effective ways to build trust within the online community is to provide great content. If your content can answer important questions that your target audience may have and if it continually provides value it can help to boost your online reputation and your sales significantly.

Another reason why you need to invest time and money into creating great content is that it increases your chances of going viral. Only good content will be picked up and shared repeatedly, which could lead to exponential success for your business. Ideally, you want to be producing top quality, stellar content text or info-graphics that are on a par with the likes of http://www.pinpointdesigns.co.uk/google-penalty-identification-and-removal-tips.html

So, whenever you want to produce content, make sure you are creating something that people will enjoy, find useful and want to share with their own fans and followers. This will ensure your long-term success in the online marketing sphere and no search engine is going to penalise you for producing low quality content. By Jove, there is more than enough rubbish and inaccurate information on the world-wide-web. The last thing we need is to be doing is adding more rubbish to it.


About The Author: This article was written by Steve Mac. Steve is an avid blogger who likes nothing better than to write a good article on SEO or online marketing.

Did you like this article? Please let Steve and myself know by leaving us your valued comments in the comments section below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
7 Things You Need To Know About SEO In 2014
How Twitter Can Help Your SEO

For a full list of helpful articles on SEO, use the following links:
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Until my next post on Monday on the recent Google update (Hummingbird) and what this means for you, have a wonderful and relaxing weekend! See you back here in March! :)

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Leverage Infographics To Drive Content Marketing Success

Digital marketing has always been a fast-moving industry, starting as the result of ubiquitous Internet use and evolving amid a perpetually shifting consumer landscape. One of the arenas within modern advertising throughout the past several years that is particularly indicative of this trend has been content marketing, which started as just a simple process of publishing keyword-rich content and blossomed into one of the most popular ways in which companies cement themselves as thought leaders.

The biggest changes have undoubtedly related to quality and targeting, but now content marketing is beginning to converge with visual advertising efforts. Studies consistently find that images, infographics and videos can drive engagement with content, and further improve a firm's brand recognition, as well as its ability to reach new prospects through Internet channels.


Infographics have an impact

Regardless of which channel or method a business is using to enrich its digital marketing strategy, the best practices are fairly consistent. However, the real challenge is ensuring that all efforts work in orchestra toward brand goals and maintain a consistent, educated and unique voice that resonates with readers.

Here are some of the benefits of supporting marketing content with infographics:

• Bite-sized knowledge: The average attention span of adults in the United States and abroad continues to decrease, as one study published by the National Center for Biotechnology found this figure was at 12 seconds in 2000, dropping to 8 seconds in 2013. As such, infographics - when well made - can help capture and retain the attention of target consumers.
  
  
• Readability: The best infographics will always have a distinctive flow that takes the viewer from one information point to another in a structured and rapid fashion. Just as content marketing articles and blogs now must include lists, subheadings and other features that drive the ability to scan, infographics are founded on this ideal outcome.
  
  
• Shareability: As many digital marketers have learned in the past several years, the most successful advertisements will be shared by users autonomously. Twitter has stated that tweets with images are 94 percent more likely to be retweeted, and why not make the pictures themselves entirely informational?

The current trends in content marketing that relate to the popularity of infographics show no signs of slowing, and business leaders would do well to hop aboard this profitable wave.


What to consider when planning infographics

Alignment should always be the highest priority when starting to roll out a new marketing strategy, as the sheer novelty of the methods can quickly hinder brand consistency. The simplest way to ensure infographic efforts are intrinsically tied to the brand voice is to line them up with content marketing efforts, allowing one to support the other.

One might think that an infographic, or video, would simply expunge the need for written content, but this is not the case. Rather, users and consumers are looking for a comprehensive experience that includes a variety of mediums and channels. As such, content marketers should begin putting more focus into the creation and delivery of engaging infographics to accompany their blogs and other writing.


Did you like this article? Do you use infographics as part of your marketing strategy? Please let me know by leaving me your valued comments.

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Does Content Decide Your Ranking In Recent Google Penguin Update?

When Google debuted the new program they were going to use to help determine search engine ranking, Penguin, everyone discovered that they were going to need to relearn everything they previously thought they knew about search engine optimization. Many old websites who had always enjoyed top ranking were heavily penalized by the program and have only just begun to recover. The importance of content and SEO Article Writing is a topic that keeps coming up over and over again.


Everybody's Talking about Content

When listening to some people talk about Goggle Penguin it's easy to think that the entire concept of using content in marketing must be brand new. That's not the case at all. Content has always played an important role in SEO. What the program changed was the way content could be produced. It's no longer acceptable for content to be stuffed full of keywords, for it to have been produced by article spinning software, or to be irrelevant. In order to provide the website with a boost in ranking, the web copy must be original, readable, and the keywords should be kept to about 1%. Today, instead of advising clients to stuff as many keywords as they can into the web copy, Content writing services advice creating content to be written with human readers, not web crawlers. Web copy that can be easily read and judged relevant will be given a good score and the websites ranking will improve.


High Volume of Content

The amount of copy websites have generated as a result of the changes Goggle has made over the past few years has come as a surprise. Google doesn't penalize websites for not changing their web copy, or creating new copy, at least not directly, but the new ranking programs do rewards websites that have fresh content.


Never, Ever, Stop Updating Content

It's not enough to have a website that's full of great content. Google wants webmasters to constantly update and revive the content, providing something new for visitors. The good news is that the entire website doesn't have to be redone all at the same time; revising and adding new pages every few months will appease Google Panda. Webmasters should divide their website into sections and create a schedule for updating each section.


Is Content the Only Type of SEO that Matters

Some people think that as long as they have great content they can rest assured that they will have a great ranking. While good solid content will certainly help boost the ranking, it's not enough. If content is the only thing your website has to offer, you will be penalized by Penguin. In addition to the web copy, your website also needs:

• Internal links
  
  
• Links that lead from another website to your own
  
  
• Solid anchor text
  
  
• A website that's easy to navigate
  
  
• Several great landing pages

Article Marketing Remains Important

Creating web copy won't be the only type of content you need to worry about. Even though article directories took a hard hit from the Google Penguin, they remain a valuable marketing tool. The average people, including members of your target market, continue to turn to these sites when seeking information. By posting articles you'll accomplish two things:

• Provide information and establish yourself as an expert in your field
  
  
• Create a link that leads to your website, improving your search engine ranking

Guest posting on blogs has also become a great form of marketing.

Most of these items were important to SEO programs prior to Penguin's unveiling. The biggest difference is that now the search engine giant has gotten more efficient about recognizing black, and even gray, hat SEO techniques and won't hesitate to punish any site caught using them.


About The Author: When Google released Penguin on the market, Mark Long proved he and his Content writing services company were very capable of overcoming the effect of it. In no time at all, he was able to produce web copy that appealed to the program. Today he remains one of the more pursued professional in the field of SEO Article Writing and marketing.

Did you like this article? Please let me know by leaving me your valued comments in the comments section below.


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Until my next post on Wednesday on common Google AdWords mistakes and how to avoid them, have a great week ahead!

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Why Quality Over Quantity Is Better In SEO

Before all the Panda and Penguin updates, the majority of the SEO community focused on quantity in order to achieve results. Internet marketers were mass producing low quality content for submission and were targeting high volumes of low quality links to increase their search engine rankings. The search engine changes put a stop to many of those practices but there are still many Internet marketers with the quantity mindset. If you still are working under this mindset, here are several reasons why it's important to shift over to quality.


Reason #1: The Search Engines Reward Value

The most important thing that you should take away is that the search engines want to reward value. They want to help rank websites that are producing high quality content that are valuable for their users. They also want to reward sites that "earn" their links rather than artificially create them. Artificial links have a tendency to come from unrelated sources or from the same kinds of links. That's why you should aim for quality links that are hard to acquire.


Reason #2: Quality Content Gets Shared

Many Internet marketers are also finding that quality actually has a direct impact on their return on investment. Creating high quality content and marketing it to right the channels yields better results than putting out poor or mediocre content. People tend to share content that they find entertaining and interesting to their network.


Reason #3: Authority Is Important for Long Term Results

A site's authority is very important to the search engines. They determine whether a site is authoritative through links, social signals and content. By focusing on quality, your site will naturally gain social signals, mentions and links. If the focus is on using quantity to game the system, you will never build your site's authority and reap its benefits.


Reason #4: Soon, Quality May Be Measured

Google's authorship is a great tool for content publishers to market and publish their content. But it may also be a vehicle which Google uses to measure the quality of a site. There are rumors of Google planning to use +1s, the overall Google+ profile and the number of followers as part of their ranking factors. Rather than react to the changes when they happen, why not future proof for them.


Reason #5: Quality Builds Relationships

Focusing on quality is what leads to relationships, which then leads to links. For instance, guest posting is one of the most effective ways of link building today. For example, http://www.guestblogposter.com is a service that helps Internet marketers acquire quality links through guest posting. But it would not be possible to get these link opportunities without placing importance on quality first. It is infinitely more valuable to produce one piece of high quality content for a guest blog post than going to hundreds of blogs with lacklustre content.

I think we have evolved past the stage where we can submit our website to directories that would submit your site to 1000s of other directories. Sadly, those techniques are still out there but can hurt your rankings and metrics if you do not use them carefully. It is so much better to try and get your website or business some really good PR or good quality links that will bring in genuine and good traffic. These steps might seem a lot harder but the payoff is well worth it. You will see all your metrics improve if you take the time to give the search engines what they are asking for instead of trying to find all the loop holes possible. You will be safe from future penguin or panda updates and your site will be better than ever.


Did you like this article? Please let me know by leaving me your valued comments in the comments section below.


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Until my next post on Wednesday on how webinars can help your business, have a great week ahead!

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Top Content Marketing Strategies For Small Business

Content Marketing is a very important term that's now quite a vital part of internet marketing and maintenance of small to medium to large scale industries and companies with network connections all over the world. Tied and persevering in this worldly network, content marketing is highly important in order to bring out and promote a particular business in the entire world with standard recognition and support.

There are various ways to create content in the form of images, pictures, photos, texts, documentaries along with videos and others. As soon as the content is info graphic, they can be easily marketed on various sites like Facebook, Twitter and others. Content Marketing help your business get hold of various opportunities by coming into contact with potential customers.


The necessity of exploitation of all possible opportunities

When setting up a small business, it needs to be made sure that it keeps itself running even when people are not working for twenty four hours. This is entirely possible when trials are made for complete exhaustion and enhanced attention towards every minute detail and resources that can be exploited for a sustainable development of the small business. One of the best ways to do that is to make sure that the various strategies put to use in content marketing is highly advanced and personalized.


Inbounding Traffic towards a small business site

The cornerstone of every working facility in the form of a small business involved in content marketing is to make sure traffic is available for the site. Getting the correct form of market proposition along with the correct form of niche is quite important for the promotion of business, no matter how small it is. Presenting the correct calls for action is very important. The type of individuals that interact with the content of the website will be more qualified with proper response on the part of the owner.

Now, in all sorts of small businesses that are mainly operated through a website, there is always a target audience who will be attracted to the website on a particular time period basis. The website needs to be optimized by providing content that will help interact with the target audience and hence inbound quality traffic towards the website.


Popularizing site links through proper Search Engine Optimization

SEO or Search Engine Optimization is highly important for any sort of website with the increasing quantity of websites all over the world. When a particular owner of a small scale business has a website, he or she needs to promote the content of his or her website all over the internet so that people attracted to the content he or she is promoting gets drawn back to the master website through the help of a site link.


Conclusion

In conclusion, the best way one can promote the content in a website is finding out various developmental strategies that will finally help in bringing back traffic to one's website and increase the overall hit ratio. Keeping a careful track on the inbound traffic policies and various optimization tactics will greatly benefit in the proper development of the small scale business.


About The Author: Margaret is a writer/blogger. She contributes to Infurn.

Did you find this article helpful? Please let Margaret and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).


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Understanding Google AuthorRank And How You Can Use It

If you are beginning to focus your online marketing efforts on content marketing, then you will have probably been thinking about AuthorRank.


History of AuthorRank

In 2005, Google decided that the next stage in creating the highest quality search results was the ability to rate and rank the people actually producing the results. A patent was filed for "Agent Rank", in which Google described their intention to use a number of decision factors to determine an "agent's" position within their subject area. These factors included how popular the agent is, and how trusted the agent is in delivering content in his subject area. For years, Google has used constant factors like domain authority and link popularity for ranking sites in searches, this would mark a significant move to use these factors to rate individuals.

However, it is only through the advent of Google's own social network, Google+ that they have had enough qualitative social interaction data to put this idea into practice. Finally, they have a way to supplement the computer led statistics with human factors to allow the activation of "AgentRank" now known as AuthorRank.


What Google Say

"We know that great content comes from great authors, and we're looking closely at ways this markup could help us highlight authors and rank search results." Othar Hansson, Google Software Engineer.

Judging the merit of a page from links alone doesn't make sense in today's world of social sharing and networks. The problem comes when an author moves to another website. The idea is that the authority the author has created with quality content should go with them. At the moment, if a highly rated author leaves a website, the quality ranking will remain with the website even if the people that take over produce work of a substantially lower quality. The previously highly rated author has to start from scratch building credibility and trust.

With AuthorRank, Google will "remember" the authority and credibility an author has built up. As a respected author, people will be able to start contributing and lift the level and traffic of an entire website. Obviously they will still have to produce great content and attract positive signals, but the starting point is much easier.


What you can do?

Google hasn't released any official statement yet about how AuthorRank is being used at the moment and its future direction. Although it is a possibility that it is not being used at all currently, considering that Google usually test algorithm updates in a "light version" before they implement the full update, we are most likely experiencing a small part of the impact. Plus there are a whole host of hints that suggest AuthorRank will play a big role in the future of search results: Authorship (the pictures that can be seen at the side of search results), Knowledge Graph. All these implemented additions exhibit Googles commitment to understanding the people and relationships that make up the web, and the importance of these for search rankings.

Uptake for Google and Authorship is increasing and it is likely that full influence of AuthorRank will be felt soon. Although it won't replace page rank when it does it will impact upon SEO significantly. The question is, are you ready?

You need to start building your AuthorRank and become an authority in your niche now.

1. Claim authorship of your content. The first step to accumulating AuthorRank, you need to tie all your content to a verified Google+ profile. Your profile must link to all the pages that host your content, including guest posts. This authorship mark up not only ties your content to you but also allows for a picture to come up next to your content in the results. A feature that significantly increases click through rate.
   
   
2. Create great content. Content that get social media shares and likes are signals to Google that your content is of high quality. Also remember that Google ranks authors per subject, so aim to become a true authority in your niche.
   
   
3. Embrace social. Create relationships, engage with customers and everyone in your network. Build a consistent voice that people trust. Share content your network will find funny and interesting. Have Google hangouts.
   
   
4. Create insightful content as guests posts for other websites. Now there are new benefits to guest blogging than a new audience and links. Getting your authorised content on good quality websites will send a clear signal to Google that you are respected in your field. Also beneficial is that shares and likes on these sites will then rub off on your authorship. If you consider that the website is likely to promote your post via their own platforms, there is great potential for influencers that may not have been in contact with your work before to give a signal that they like it.

If you link these considerations with your content marketing strategy, you will be well placed for when AuthorRank really starts to take affect in 2013.


About The Author: Helen is an online marketing assistant at Quayside Clothing. They sell wholesale clothing through two e-commerce websites: www.qtag.com and www.polo-shirts.co.uk

Did you find this article helpful? Please let Helen and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).


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I hope you've all had a wonderful Christmas and until my next and final post on Monday before the New Year, have an enjoyable and relaxing weekend!

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