List Of Important Factors That Affect The SEO Ranking

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With more than 200 signals or components, Google algorithm is no joke! Yes, this list is no doubt impressive, but it can turn out to be rather daunting for a human to spend only 24 hours a day for this process. However, SEO can prove to be rather helpful in this regard. It is more like getting everything right and also to set forth your priorities accordingly. But, you need to be extra careful while working on the best ranking factors, which can affect SEO to a great extent. Once you get a glimpse of it, there is no chance of making a mistake.


1. Let's start with backlinks:

Even in this year 2018, backlink seems to hold a strong position in your SEO Ranking. It happens to be the strongest indication of Google's authority, even now! Before you head for the backlink, you are cordially invited to break things down a bit.

• You may be wondering how Google can turn the vague concept of backlink into promising ranking signal. In multiple patents, it has been addressed that calculation of link score takes place. This score is followed by quality score individually of the incoming links along with link numbers to the site.
  
  
• On the other hand, anchor text relevant is yet another part of the back linking source. Anchors are designed to inform Google about your page more and what rank it deserves. But before you head for this norm, you need to remember a bit about Penguin. That will help you to keep anchors diversified and even quite natural.

2. Quality of the content:

Google has done well in improving its algorithm lately, mostly after the Hummingbird update. It now clearly understands your content structure. There are some useful articles available to offer rewards value for better rankings. All the poorly made affiliated options might find it hard to get the right ranking. Robust websites are much more in vogue these days, known to publish detailed guides and tutorials. For higher ranking, your articles need to be worth reading by potential customers or online browsers.


3. Mobile-based first user experience:

It was in the year 2016, when Google turned its working notion towards mobile first indexing. It shows that Google's index is now crawling much more towards website's mobile versions.

• So, mobile optimization happens to be a promising ranking factor for sure. Most of the top 10- visible domains are known to be mobile friendly in nature, as per the statistics from SearchMetrics.
  
  
• Your content needs to be absolutely responsive on various mobile platforms. To top it all, it needs to be identical to desktop's content. You even need to bother a bit about URLs SEO friendly to hike up your present ranking to an all-new level.
  
  
• Recent studies clearly state that around 85% of the website are focusing towards mobile-friendly versions to make way for their presence in front of Google. So, the time has come to start improving your website now!

4. Make way for technical SEO:

The technical sector of your site is rather crucial to be honest. It comes with two major factors, which deal with the ranking source well.

• It all starts with the page speed. According to Google, your page should load within a speed of 2 seconds or even less. This speed leads to the best-ranking signal. Speed can also lead to huge impacts on UX with slower pages having more bounce with lower conversion rates.
  
  
• The next stop got to be mobile-friendliness. If you don't have mobile versions of your page, it will lead to no value from the mobile users at all. As half of the queries are generated from mobile users, therefore; you need to put up with this notion in years to come. So, without wasting time, it is time for mobile-first indexing, right away!

5. Content updates are there to help:

Google makes it a point to check on your updating frequency. If you have an old content for too long, then you are practically murdering your rank with your own hands.

• It uses metrics for determining if your website is still up and running.
  
  
• Your site will definitely deserve a lot of credit while publishing articles frequently.
  
  
• Google will start highlighting dates for the searches where dates play a pivotal role.

6. Check out the encryptions:

SearchMetrics recently confirmed that around 45% of leading websites are currently using HTTPs encryption, which has been up by 12% since 2015. Even Backlinks can find a positive connection between first ranking websites in Google and HTTPs websites. In the year 2014, Google clearly confirmed that websites with higher HTTPs will have a better ranking in the future.

So, if you really want your business to reach for the sky, you have to follow these points. Once you have settled for the best rankings in major search engines like Google, there is no looking back from there on!


About The Author: Brandon Graves is a WordPress developer at HireWPGeeks in the USA and manages the services for html to wordpress conversion. He also shares his articles with tech savvy peoples to help them in the form of tips and tutorials. Follow him on Facebook to get instant updates.

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Related articles:
How Facebook Can Help Your Website SEO
The Recent Google Update: What This Means For You
How Twitter Can Help Your SEO
Mobile-Friendly Site Designing: Things You Shouldn't Be Doing

For a full list of helpful articles on SEO, use the following links:
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Tips For Preventing A Google Penalty

SEO is an important part of any website strategy, but with a Google Penguin update on the horizon, a lot of businesses are wondering whether their visibility is going to be affected. While you as a site owner can't predict upcoming Google changes, you can make sure your site doesn't get hit with Google penalties that could lower your search rankings.

Keeping your site from getting hit with a penalty might sound difficult, but the truth is that Google is mostly targeting sites filled with spam, or sites that are using black hat SEO techniques to boost their rankings. In general, if you keep everything above board, you've taken the first step to avoiding a Google penalty.

However, there are some additional things you can do to keep your rankings from plummeting overnight - things you might not even realize could result in you getting hit with a penalty.


Don't Use Paid Links

The Google spiders that crawl through websites and pick up on data don't like paid links. That's because they are essentially recognized as spam and only serve to attract more readers - readers that won't get any useful information. You can continue using ad and directory links if they are working for you, but ditch all of the paid links right away.


Keep Your Content Unique

Websites are supposed to have unique content, and you really shouldn't be publishing your content in multiple places if you can avoid doing so. It's also quite obvious that you shouldn't be copying and pasting large blocks of text from content that isn't your own.

If you can't keep up with creating enough unique content on your own, hire somebody to help you out. Utilize the services of content creation sites. Whatever you do, avoid duplicating content over and over again. This will result in a Google penalty sooner or later.


Audit Your Links

As a site owner, you should be auditing your website and links about once per month. Start by running your backlinks and finding out how many of your links are from high-quality sites (versus low-quality sites) that might be considered spam-generators on their own.

In general, you don't want to be associated with those low-quality sites. They'll be hit with Google penalties of their own eventually, therefore, you don't want anything to do with them.

When you do find low-quality links, ask for them to be removed right away. Document your efforts and request repeatedly if you have to. Taking note of your efforts to get low-quality links removed is important because you may need this information if you do get hit with a Google penalty and need to file a reconsideration request to undo the penalty.


Watch Your Anchor Density

Anchor density and how it relates to your money terms is an important issue to pay attention to. Sites with high anchor density for their money terms can indicate SERP manipulation, which can lead to Google penalties.

The Google penalties for manipulating the search engine page results through SEO black hat tricks and over-optimization can result in having your website removed from search engine indexes. That means people won't see you in search engine results pages, which will surely impact your traffic and bottom line.

Ideally, you want your anchor density to be under 15-percent for your money terms. Your non-money anchor text terms can be a little higher, but keeping your money terms low is essential. If your anchor density is getting too high, use branded term links to dilute the percentage and keep a Google penalty from coming your way.

Google penalties can result in your site being buried way down in the search results, which is going to negatively affect how much traffic your site gets. Overnight, your site could go from a first-page result to a page-12 result - if it shows up at all. To keep that from happening, use the tips above to prevent a Google penalty.


About The Author: Marcela De Vivo is a freelance writer and online marketing professional in Southern California. She works with HostPapa to teach businesses both small and large how to effectively use web analytics, social media marketing and SEO for their sites. She has also used her background in search engine marketing to optimize the performance of her own business' site.

Did you find this article helpful? Has your site been hit with a google penalty? If so, what steps did you take to recover from it? Please let Marcela and myself know by leaving us your valued comments in the comments section below.

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Does Content Decide Your Ranking In Recent Google Penguin Update?

When Google debuted the new program they were going to use to help determine search engine ranking, Penguin, everyone discovered that they were going to need to relearn everything they previously thought they knew about search engine optimization. Many old websites who had always enjoyed top ranking were heavily penalized by the program and have only just begun to recover. The importance of content and SEO Article Writing is a topic that keeps coming up over and over again.


Everybody's Talking about Content

When listening to some people talk about Goggle Penguin it's easy to think that the entire concept of using content in marketing must be brand new. That's not the case at all. Content has always played an important role in SEO. What the program changed was the way content could be produced. It's no longer acceptable for content to be stuffed full of keywords, for it to have been produced by article spinning software, or to be irrelevant. In order to provide the website with a boost in ranking, the web copy must be original, readable, and the keywords should be kept to about 1%. Today, instead of advising clients to stuff as many keywords as they can into the web copy, Content writing services advice creating content to be written with human readers, not web crawlers. Web copy that can be easily read and judged relevant will be given a good score and the websites ranking will improve.


High Volume of Content

The amount of copy websites have generated as a result of the changes Goggle has made over the past few years has come as a surprise. Google doesn't penalize websites for not changing their web copy, or creating new copy, at least not directly, but the new ranking programs do rewards websites that have fresh content.


Never, Ever, Stop Updating Content

It's not enough to have a website that's full of great content. Google wants webmasters to constantly update and revive the content, providing something new for visitors. The good news is that the entire website doesn't have to be redone all at the same time; revising and adding new pages every few months will appease Google Panda. Webmasters should divide their website into sections and create a schedule for updating each section.


Is Content the Only Type of SEO that Matters

Some people think that as long as they have great content they can rest assured that they will have a great ranking. While good solid content will certainly help boost the ranking, it's not enough. If content is the only thing your website has to offer, you will be penalized by Penguin. In addition to the web copy, your website also needs:

• Internal links
  
  
• Links that lead from another website to your own
  
  
• Solid anchor text
  
  
• A website that's easy to navigate
  
  
• Several great landing pages

Article Marketing Remains Important

Creating web copy won't be the only type of content you need to worry about. Even though article directories took a hard hit from the Google Penguin, they remain a valuable marketing tool. The average people, including members of your target market, continue to turn to these sites when seeking information. By posting articles you'll accomplish two things:

• Provide information and establish yourself as an expert in your field
  
  
• Create a link that leads to your website, improving your search engine ranking

Guest posting on blogs has also become a great form of marketing.

Most of these items were important to SEO programs prior to Penguin's unveiling. The biggest difference is that now the search engine giant has gotten more efficient about recognizing black, and even gray, hat SEO techniques and won't hesitate to punish any site caught using them.


About The Author: When Google released Penguin on the market, Mark Long proved he and his Content writing services company were very capable of overcoming the effect of it. In no time at all, he was able to produce web copy that appealed to the program. Today he remains one of the more pursued professional in the field of SEO Article Writing and marketing.

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The Death Of Link Building?

The Google Penguin update last year has, one assumes, had the desired effect - it has got the SEO community running for the hills, abandoning black hat tactics in droves, and heading for the safety of the white hat content marketing fold. Some have even announced the "death of link building" (though I think it is slightly wide of the mark).

Certainly the days of spammy, manipulative, black hat SEO seems to be over. Here are some well-worn tactics that are pretty much no-go in a post-Penguin world:

1. Link farms/blog link networks.
2. Spamming and over optimisation of anchor text.
3. Forum spam.
4. Comment spam.
5. Pretty much any link building tool that generates links automatically.

For broadly white hat SEO's like me, the Panda/Penguin hit over the last couple of years has been welcomed - I welcome anything that will significantly improve the relevance and quality of my search experience. Whereas many SEO's tend to panic when the Google updates come out, thinking "are my sites next??" my view is, great, get rid of the bad guys - it means a level playing field for us good guys.

Despite the algo changes, I do see white hat link building as broadly ethical, promotional tool, does have a future, in my opinion.

I saw a SEOmoz Whiteboard Friday today, called "The Death of Link Building and the Rebirth of Link Earning." Rand's general point is that with the Penguin update, and the movement of the industry as a whole, the days of going out and manually building or placing links are limited. The best links, he says, are earned; this has always been true, the trouble is, earning these great links and citations to effect page one rankings for your clients is really hard.

In the video Rand gives some examples of old skool vs new skool link building/earning tactics; I've given a few here:

Link Building	Link Earning
Link exchanges/reciprocals	Cross promotional/partnerships
Email blasts for links	Social sharing that leads to links
Paid links	Earning links with content
Submit to directories	Request inclusion on curated lists
Article directories/article marketing	Getting a guest post on "picky" sites/blogs
Getting links on forums/guestbook/comments	Participating in active communities
Mining competitors backlinks	Using OSE to find most linked to content on competitors sites
Building a blog link network	Building a social network of followers and fans

So it's clear that, broadly speaking, link earning, rather than link building is the future of the industry. Now begins the hard work - convincing our clients to invest in content!


About The Author: Centreline Air are a leading private air charter firm in the South West UK. Visit http://www.centrelineair.co.uk/ to find out more.

Did you like this article? Please let me know by leaving me your valued comments.

Related articles:
5 Helpful Tips To Recover From Recent Penguin Update
SEO Link Building Techniques That You Should Avoid
A Guide To Guest Blogging For SEO In 2012


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The Google Penguin Update In 2012

The Penguin algorithm update was released in May 2012, and sent shockwaves among the SEO community. Penguin was a the latest in a long line of major algo updates stretching back almost a decade to the "Florida" update in 2003, to the Panda update in 2011. The general principle of all Google updates is that they are there to improve the quality of the index, whilst at the same time making life more difficult for black hat webmaster's and SEOs, many of whom are looking to game the algorithm.


What is Penguin?

Penguin came as a shock to many black hat SEO's - it enacted harsh penalties for web spam, such as over optimisation of anchor text, and most important of all - the crushing of many of the blog link networks that spammers had been using to rank since the early days. These blog link networks are the modern inheritor of the "link farm" and utilise linking between many low quality "spun" blog articles to create a link network, which then builds up fake Page Rank, and is then pointed to a site that wants to rank for a certain term. Bingo! Instant rankings. Or so it was. Penguin was the game changer for these spammers and their link networks.


What Caused Penguin to Be Introduced?

Many SEO's cite SEO industry leader Wil Reynold's post on SEOmoz 8 weeks before Penguin as the trigger for the whole process, though it was obviously in development a long time before then. In his blog post, titled "How Google Makes Liars Out of the Good Guys in SEO", Reynolds argued that Google simply wasn't up to scratch, and was making the white-hatter SEO's look stupid, by rewarding web spam in many competitive keywords niche's. Reynold's griped that he was: "...getting killed by a website who is just targeting tons of anchor text only links on GARBAGE sites and is KILLING my client in the rankings" He argued that Google was being hypocritical in asking for SEOs to stick to the "content, content, content" rule of SEO, then not rewarding the sites that used that tactic. Google then responded with the Penguin update which answered many of the gripes that Reynolds had.


The Good Side of Penguin

There is a good side to all this. Although many black hat SEO tactics were punished in the Penguin update, many white-hat SEO's (myself included) were glad to see the update introduced - personally speaking, the vast majority of my page one rankings were largely unaffected by Penguin. I was glad to see Google finally clamping down on the spammers and levelling the playing field for the rest of us who are actually (largely) playing by the rules.

Penguin worked for users too - many Google users reported a rise in quality and relevance of results following the Panda and Penguin updates. By that measure, it was a success.


Recovering From Penguin?

As part of their 2012 Penguin rollout, Google sent thousands of Penguin penalty notifications to Google Webmaster Tools accounts. If you received one of these messages, it meant you were in for the chop. For sites that were penalised, Google gave the advice of trying to remove some of the spam links, then sending a reconsideration request to Google in GWT. However, not every webmaster/SEO found this to be an effective process:

"Link Removal is NOT cost effective, if you can move domain you should. Even if you're a large brand, if you can get a domain which is close enough then move. I've worked with clients who have cleaned up 1000s of links and huge portions of their profile to essentially be fobbed off with the standard Google response." - Mike Litson


Conclusion

Industry leader Rand Fishkin pointed out a basic fact about Penguin:

"[Penguin targets] unearned links - those that aren't naturally created as a result of doing #RCS (Real Company Stuff)"

The RCS concept was introduced in 2012 by Wil Reynolds, partly in response to Penguin. RCS means doing what big, real brands do every day- building relationships with their customers and other stakeholders; adding value where it matters. This quote from Nathan Grimm sums up many SEO's views on SEO as it currently stands, in light of the recent Google updates:

"If my company had embraced #RCS (Real Company Stuff) a long time ago, we'd be in a much better spot today. We're now focused on tactics that create real relationships, real content, and real influence (you know, with people). IF we succeed, no matter how Google decides to measure authority and trust, we'll have it in spades."

What Nathan is talking about is a point made by Matt Cutts many times in the past - that marketer's and SEO's should not follow the algorithm, but should follow what users look for - that is, great content - since that is what Google looks for, and has consistently over the years. The algorithm naturally follows users, so if SEO's follow users, then they can't go wrong! This is the real message from the Penguin Google update in 2012.


About The Author: Armishaws Removals are one of the leading removals firms in Bath and the South West. They also specialise in European and worldwide removals.

Did you like this article? Please let me know by leaving me your valued comments below.

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Related articles:
Google's Disavow Tool: Use With Caution
5 Helpful Tips To Recover From Recent Penguin Update
Cowboy Internet Marketers: Beware Of The Mighty Penguin!


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Until my next post on Monday, have a wonderful and relaxing weekend!

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Google's Disavow Tool: Use With Caution

Google launched its new Disavow Link tool on October 16, 2012. The new tool allows webmasters to ask Google not to consider specific in-bound links when ranking a site. Disavowing links can help sites recover from Penguin penalties. Overuse of the tool could also cut a wide swath through your search engine optimization results.


Penguin and Link-Building

Google's Penguin algorithm targets artificial and aggressive link-building tactics. Sites with large amounts of low-quality, spammy or artificial-looking in-bound links took serious hits to their search engine ranking and traffic because of Penguin. Such links suggest paid links or attempts to manipulate page rankings through links.

Websites hit by Penguin receive a bad-link warning and ranking penalty. Webmasters can appeal Google's decision by removing poor-quality links and then asking for reconsideration. This usually involves contacting other websites and asking them to remove the link.


Stubborn Links

Unfortunately, not all websites remove links on request. If the site doesn't receive regular attention, your request may not reach the webmaster. If the site benefits from the link in some way, it may avoid complying with your request.

Low-quality links you never requested may be a sign of negative SEO, where a competitor uses spammy links to damage your Google standing. Such attacks are very rare but do occasionally occur.


Disavowing Links

If low-quality links continue to plague your SEO, you can use the Disavow Link tool to request Google ignore the link when the search engine evaluates the site. Google notes that the tool is not a cure-all; you should still work to have unwanted in-bound links removed.

The Disavow Link tool does not ensure Google will ignore the link. You're asking Google to ignore the link, not demanding. Google will consider such requests but will use its own judgment when reviewing disavowed links.


Not so Fast!

Think of the Disavow Link tool as a band saw. The tool is powerful, useful and if used incorrectly you're going to wind up missing a limb.

Most websites won't need to use Disavow Link at all. Only consider disavowing links if you've been hit hard by Penguin, received a bad-link warning, or been penalized by Google for poor link quality.

Why be cautious? Even low-quality links can improve your SEO. Unless you're working closely with an SEO company, you could disavow links that actually help your page ranking. Overuse of the Disavow Link tool could damage your SEO as much as low-quality links, so pick the links you disavow carefully.

One last warning. Whatever you do, don't disavow internal links. Doing so will really confuse Google, as you're saying your own pages provide low-quality links and should be avoided. Like trimming fingernails with a band saw, that's not going to end well.


About The Author: Carl Glasmyre is an aspiring writer. He's passionate about a variety of subjects including technology, marketing, and anything Internet-related. He's constantly striving to strengthen his writing skills and is continuously grateful that the Internet allows him to share his thoughts with the world.

Did you find this article helpful? Have you used Google's Disavow Link tool? Please let Carl and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related Articles:
5 Helpful Tips To Recover From Recent Penguin Update
Cowboy Internet Marketers: Beware Of The Mighty Penguin!


If you found this or any of my other posts helpful, don't forget to +1 or share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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Until my next and final post on Monday before the festive holiday, have a fabulous and if you can, stress-free weekend! :)

© 2012. This article is DMCA protected. Republication is prohibited.

5 Helpful Tips To Recover From Recent Penguin Update

It cannot be denied that millions of websites were severely affected by recent Penguin update. Google's Penguin move is viewed as evil by thousands of web owners and bloggers all over cyberspace. On the contrary, it is also a positive although stringent approach to clean sites that have been filled with spammy articles and have used keyword stuffing deliberately to achieve page rankings. It's time to go back to the drawing board and start a new using these 5 helpful tips to recover from recent penguin update.


1. Create unique and viral content

This is your first step to rehabilitation which involves producing quality content that can go viral. Linkbaiting using catchy phrases can help generate organic traffic for your site. In order to be viral, you must know trends and latest updates on the niche you promote. Google will certainly appreciate the natural growth of your web pages. Remember, Google doesn't rank websites, it ranks pages so ensure quality content for each page.


2. Clean your site by removing bad links

It is impossible to remove all bad links but you can minimize them. Links that connect you to bad sources diminished your site's reputation; hence, this also tells you to be more cautious with link building next time. You can also use tools that help you trace outbound and inbound links. Even spammy comments and posts by bloggers on your site must be removed.


3. Promote guest blogging

Search for sites similar to yours which have high reputation. Try to invite these bloggers to guest blog on your site. It would also be wonderful to do the same for them to establish authority and attract new leads. Plus, you can build new relationships that can give your site more leverage. Make sure that your content offers something new or fresh to the audience.


4. Create variety for your anchor text

Get more creative and do your homework on keywords. Research on high value keywords with low or medium competition. Make sure that these keywords are highly relevant to each page on your site. Redundant use of phrases will definitely put you on a bad light. Yesterday's practice was over optimization of sites that involved high keyword density. Today, Google's Penguin says "less is more".


5. Look for high-quality directories for link building

There are tons of reputable directories for article submission like Ezine that can promote your site well. Niche directories and blog directories should also be your target. Keep an eye on incoming links to your site because the sources matter. You can also try government or educational institutions for quality link building although it's a long shot goal.

Aside from the given tips, there are still many pitfalls to avoid. But as a general rule, you can play safe by creating your site for people not for algorithm purposes. When readers love your content, products, or services, you can generate massive amount of traffic. You can also explore social media networking for establishing business relationships and positive online presence. Recovering from Penguin update is not really that difficult as long as you're willing to make some changes.


About The Author: Jason Smith is an online consultant. Jason likes blogging about online strategies that are related to SEO, Content, PPC and Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

Did you like this article? Has your site been affected by the recent Penguin update? Please let Jason and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related Articles:
Cowboy Internet Marketers: Beware Of The Mighty Penguin!


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Cowboy Internet Marketers: Beware Of The Mighty Penguin!

Here is this week's third and final article on SEO: Internet marketing is much like any profession in the world today, in that you have people that do their job, enjoy their job and do the job well. On the other hand there are what can only be described as "cowboys", who fill customers with false hope and rinse them for substantial amounts of money, whilst delivering what amounts to nothing.

As an SEO myself, I know just how damaging this is to the industry. Meeting potential clients who have had bad past experiences with SEO companies, makes it incredibly hard to swing their opinion and restore their faith in the services that the good SEOs can offer. When done properly, SEO can provide results of astronomic proportions.

Many SEOs are Google-fearing, losing sleep over the next algorithm update, anticipating rankings drops and other penalties from the big G. But, if you're playing by the book and listening to discussions within the search community and Matt Cutts himself, there's almost always a way of avoiding being stung. If you play by the book and steer well away from dated black hat tactics, you should sleep relatively easily. Google's after the cowboys, so you should count this as a blessing.

But this raises the question of why so many businesses still divulge in outdated, spammy, nasty SEO techniques? I've seen examples of supposedly reputable agencies still buying links from farms, taking part in reciprocal link programs and all sorts of ridiculously outdated methods, even after the Penguin update. In extreme examples, I've seen people buying links from sites that were actually de-indexed in the Penguin update. The mind boggles!

Do the cowboys think that they need to show the fruits of their labours by presenting hundreds of links to the client each month, regardless of how irrelevant, spammy and cheap they are? Does this make the report look good? No, because their sites are suffering as a result of this activity.

So, I can only see Penguin as a benefit to the industry, as with each update these cheap, horrible SEO agencies will either vanish off the face of the planet, or actually start playing ball and providing a real service. SEO is no longer a quick win service, and it's about time that people begin to realise that it takes time and skill to achieve the desired results.

On the other hand, there are the agencies out there that prey upon businesses that have very little, if any, knowledge about SEO. They promise the earth - number one rankings in a month etc. and when they don't deliver, the client no longer uses their services and the agency moves on to the next victim. This again is so damaging to the industry, but happens oh so frequently.

For us, the good guys, we can keep ahead of the game by striving to build up long-term relationships with our clients by delivering real, tangible results, and allow word of mouth to do the marketing for us and let the cowboys dig themselves a deeper hole.


About The Author: This post was written by Guy Farnworth, an online marketing executive for a boardroom and reception office furniture company in the UK.

Did you like this article? Please let Guy and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Other SEO articles published this week:
How To Hire A Good SEO Company
Negative SEO: What Startups Should Know About It


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