How To Use YouTube To Grow Your Business

Running a small business is no easy task. With technology these days, communication and information are more accessible than ever before. There are so many different strategies to digitally market your business; however, using YouTube can really help you jump start your small business. After all, YouTube is the world's largest video-sharing service.

With this guide, you'll be growing your business in no time on YouTube.


Be Creative

Make sure you are creative with your YouTube videos. You want to do something that captures an audience without being a copycat. Generally, you want to stick to funny, weird, informative, or captivating videos. As stated before, make sure you are grabbing your audience's attention.


Share Share Share

You don't want to post your videos strictly to YouTube. Not only do you want to post your videos to your website, but you will also want to post them to every social media platform your business is on. This helps promote your video, which in return helps promote your business.


Good and Creative Headlines

Just like any article or email you write, you want a good strong headline. Your YouTube video should have a creative title that sends out a captivating message to grab the viewer's attention to watch the full content.


Market For A Wider Audience

Because YouTube is the world's largest video-sharing service, there is a large amount of potential to widen your customer base. With YouTube being an international service, you have an opportunity to market your video worldwide. It is also helpful to publish your video in as many languages as possible. This way, you can have a larger international audience, which in return will only help your business.


Quality Over Quantity

It goes without saying that the quality of the video is much more important than the quantity of the video. For instance, a 5-minute video with creative and fun information can be much more effect than a 10 or 15-minute video that seems to just keep dragging. Keep this in mind when you are brainstorming ideas for your next video.


Edit Your Video

Editing doesn't have to be a long and tedious process and it certainly doesn't require a professional. There are many free and user friendly editing tools online and on most computers. Edit your video to look professional and to draw users in.


Make Your Channel/Videos Noticeable

This is certainly the most important tip I can give you. If you don't make your channel and videos noticeable, then your hard work will go unnoticed. Along with the creative title we already talked about, you will want to add a colourful description of your video and keywords that you want to add as tags. You will want to do the same thing for your channel page. Make sure the title of your channel is simple and easy to find, then add your description and tags to your channel. You will also want to make your channel page unique to your business. That means add a business logo, background, and exciting and informative information.


Keep Up With Content

In order to stay in touch with all the users that view your page and videos, you will constantly need to be on the lookout for new comments on your channel page and your video pages. Even if your video is a couple years old, you may come across users who are seeing the video for the first time and they may have questions.

With these few suggestions, your YouTube videos could potentially help your business grow to new heights, and who knows; maybe you will become the next YouTube sensation!


About The Author: This article is provided by gadgetinsurance.ie - the leader in mobile phone and gadget insurance.

Did you find this article helpful? Do you have any tips to share? Please let me know by leaving me your valued comments in the comments section below.

Related articles:
5 Great YouTube Marketing Tips And Tricks To Engage Your Audience


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5 Great YouTube Marketing Tips And Tricks To Engage Your Audience

YouTube is one of the most successful and powerful social media platforms on the web, and it has long been recognized by brands and marketers as an essential tool for multimedia marketing strategy.

YouTube is not just a platform for uploading and watching videos - it is also a vibrant and fast-moving community of diverse users with considerable consumer power. Like Facebook, YouTube offers brands and marketers a strong platform for opening and maintaining dialogue with their potential customers, enabling brands to make the customer experience deeper and more personal.

Here are five tips for using YouTube effectively as part of your marketing strategy.


1. Prioritize good content

It doesn't matter whether you are a highly successful consumer brand or a brand new company marketing B2B, your priority should be creating great content that will engage customers. Think beyond conventional video content and concentrate on creating engaging and compelling content that will start discussions with your customers. Try to highlight your product or service in an interesting or unconventional way. Content doesn't necessarily have to go "viral" to be a success - most of your customer engagement will be built through the so-called "long tail". Consider video as an alternative way of providing content - if you can write it as a blog post, you can make it into a video.


2. Follow up on your content

Channels which simply post videos can hope to achieve a certain degree of success, but the best way to build the reputation of your brand and boost sales is to use videos as a vehicle for engaging directly with customers. Encourage followers to post video responses to your content; and respond to customer engagement in a timely and direct way. Old Spice's interactive YouTube campaign, which involved creating more than 180 video responses to commenters, boosted the company's sales by 107% in just one month.


3. Promote a strong brand identity

Key to a successful YouTube marketing strategy is ensuring that all of your content and engagement is in keeping with your brand's unique "voice" and the goals that you have for e-marketing. If you want to establish your brand as helpful and customer focused, how-to videos and responses to questions are a good way to do this. Be professional, friendly, and concentrate on providing the highest level of service. View YouTube as another channel for speaking to your customers. Create playlists and feature the best of your content in your channel's right column.


4. Use feedback to inform your marketing

Your aim should be create content on YouTube which addresses the needs of your audience. Create playlists of your most popular videos so that they can be found by new users and shared by existing users as quickly and easily as possible. YouTube itself offers marketers some great analytics for learning about who is watching your videos and how they found the content. Find the content which most resonates with your target customers.


5. Make sure users can find your content

Key to a successful marketing strategy on YouTube is discoverability. To help more users to find your videos, there are three main areas to focus on. Firstly, put your targeted keywords in the video's title. An effective trick is to put a colon after these first keywords and write your title in a different way after it. Secondly, start your video description with a complete URL and make your description as keyword-rich and descriptive as possible. URLs throughout the description will also help. Thirdly, include all your target keywords and any related keywords in the video's tag field.


About The Author: Sam is a blogger with a background in Internet marketing. He has learned over the years that by having a well designed landing page, sales and conversions are bound to increase.

Do you like this article by Sam Mauzy? Please let Sam and myself know by leaving us your valued comments.


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