Monday 4 March 2013

A Comprehensive Guide To Facebook Marketing

Facebook
When you think Facebook, perhaps the one adjective that springs to mind is Ginormous. A social media platform that has a millions of active users with a vast majority of them that are rather diligently glued to it every single day is nothing but a cult phenomenon of sorts and you can't escape being smitten by its intrigue. If you happen to be a business owner, Facebook is pretty much a necessity for you and what may seem at first rather perplexing is in actuality simpler that you can imagine.

One of the myths that especially a business owner would hold is that facebook is for youngsters and is one of those college goers nucleus for it started out of a college by a student. That being the reality it has over the years enchanted a broad spectrum of demographics and a very mighty tool to market your enterprise. Speaking of tools brings to mind "Pages", "Groups" and "Ads" which is what you need to understand if you want to use Facebook for marketing your brand proposition.

A Facebook Page is quite like a profile, however the difference is the purpose and here it will be to promote your brand or organization and whilst there may be no limits on the number of fans you can have it may call for some hard work to build your fan base. This is by far a very simple effective and flexible way to market. The "info tab" on your facebook page is where you can lay it out and project the great things your business is into and could provide links of the company website as well, however making sure that the tone is relaxed casual and friendly at best. Keep your fan base engaged by updating useful information such as trending articles about the company or new product launches.

A Facebook Group is the same as a Forum and keeps you in sync with what's trending and is a great mechanism to reach out to a wide user base as well as enjoy an engaged audience. Groups encourage a dialogue between people and can often times serve your purpose better than a page and an active and engaging discussion is so to speak the foundation for the group to thrive in.

Creating Ads on Facebook enables you to reach a very targeted audience depending on the purpose of why the advert was made and what it were meant to accomplish and hence it allows you to create different sorts of advertisements for diverse groups.

No matter the company size you are running, Facebook allows you to choose from the very many options available to market your product and the inherent flexibility that defines Facebook is what permits it to blend well with what suits your company ideologies.

Whilst it may take some time to get to know the many features it is nonetheless a very strategic and impactful tool that enables brand consciousness and exposes you to global markets that are in many cases very difficult to penetrate. There is no point in waiting, for diving right into it and swimming your way through will get you the needed results in your marketing efforts and perfection with time!!


About The Author: Jem is fond of following the latest trends in technology especially on gadgets, Smartphones, social media, networking, internet and computers.

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Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

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If you found this or any of my other posts helpful, don't forget to +1 or share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

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Until my next post, have a great and productive week ahead!

UPDATE 3rd April: Now that I'm feeling much better (after being unwell for the past four weeks), normal blogging will resume Monday of next week. Thank you for your patience and understanding during this absence.

UPDATE 6th March: Due to illness, blog posts have been suspended until further notice.



© 2013. This article is DMCA protected. Republication is prohibited.

Friday 1 March 2013

Blog Marketing Overview

Blog Marketing
Blog marketing is one of the fastest growing trends in the online arena today. Blogs, otherwise known as web logs, are online journals where individuals document information on particular subject areas. The topic for blogs can range from purely frivolous banter to the more gut-wrenching, hard core serious topics. Blog owners tend to have a section below the blog post for readers to post comments.

Starting a blog online is very easy to do. If you are unsure about how to go about creating the layout of your blog, ask a friend or someone who knows about blog creation. You can get started with many free platforms, such as Blogger or WordPress. Once you have your blog up and running, you need to decide on a topic. Individual bloggers may choose to talk about recipes, children, advice, experiences, stories, pictures, celebrities, traveling, hobbies, etc. Company blogs will vary depending on the niche, but may include posts about professional services, advice on taxes, marketing tips, negotiation tactics, employee recognition, operational consulting, running the business, making the most out of your finances, recent updates for the company, quarterly reports, etc.

Afterwards, you can then get started on marketing. You will need to employ a wide range of various skills in order to make your blog known and subsequently profit from it.

Unless you want to just have an online diary, the main purpose of a blog is to let others know about it. Typically when you first create a blog it is virtually unknown, unless you have given someone the link or have shown it to them. One of the easiest ways to generate viewership to a new blog is to permit RSS feeds to be taken from the blog. You can allow other blogs and websites to publish your blog. Bloggers tend to take advantage of RSS feeds, as it is a great tool for promoting and getting your blog out there.

The key strategy to blog marketing is to update your blog frequently. You may have the most interesting material on your blog but if no one reads it then you would have defeated the purpose of the blog. Readership is an important component of any successful blog. Set a goal for yourself and stick to it. If you advise your readers that you will be updating new posts on a weekly basis ensure that you do so. You want to keep your readers interested so that they can spread the word about your blog.

Apply SEO (search engine optimization) to your blogs. Similar to a website, a blog is more successful once it is SEO optimized. If you want your blog to go anywhere, you will need SEO. The topic of SEO is far beyond the scope of this post, but you'll be able to find lots of resources online about properly optimizing your individual posts by using strong titles, keywords, and tags.

Always be on the look-out for blogs that have similar content to yours. This is particularly useful, as not only are you checking out the "competition", but you can leave comments and attach a link with your blog information. Readers will now have the opportunity to visit your blog therefore generating more traffic for you. When commenting, be sure to actually contribute to the conversation.

Some marketing involves making a profit. Some bloggers choose to do affiliate marketing or sell ad space on their blogs. This is an easy way to make a profit from your blog. Not all bloggers wish to earn an income from blogging; some simply just do it for fun.

Depending on your preference there are a number of techniques available. Marketing is a lot of hard work and it takes up a lot of time but once executed properly, it will be well worth it and you will be rewarded with a successful blog.


Did you like this article? Please let me know by leaving me your valued comments.

Related articles:
How Comment Marketing Will Benefit Your Rating In The Web World
3 Tips For Increasing Blog Traffic
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What's In Store For Bloggers This 2012


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As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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Until my next post on Monday with a comprehensive guide to Facebook marketing, have a fabulous weekend!



© 2013. This article is DMCA protected. Republication is prohibited.