Friday 28 February 2014

Why Content Is Still King In 2014

Why Content is Still King in 2014
The fact that content is and will always remain King is not something new that you've heard in 2014. Great content that provides valuable information and is easy to read has always been the top-most standard for the web - albeit one that managed to get lost in the past few years.

Webmasters and online marketers learned that they could manipulate the search engine spiders to their advantage with fluff content and keyword stuffing, tactics that were indeed quite effective in enhancing search engine rankings of their websites. However, with Google leading the way, search engines have now become completely intolerant of anything less than great when it comes to quality of web content. So if you're hoping to increase your website rankings, you need to go back to the very basics and once again begin to treat content as king.

How can you ensure that the content you are writing will get marked as high quality and not spam by the big G? Well, first of all, you need to write articles that have no errors in either grammar or spelling. This includes the difference between the USA and the UK spellings of various words. If you are writing for a blog in the USA, you don't want to have UK spellings in it; otherwise it could get marked as low quality.

Top reasons why content will always remain king

The following reasons will help you to understand why content will reign supreme in 2014:

  • Critical to your success on search engine result pages: Content is the single most important factor that will determine your success or failure in the fight for higher rankings on search engine result pages. You can no longer trick the search engine spiders with cleverly used keywords, duplicated content, multiple domain names, and hidden keywords within your text. Instead, you have to focus on creating content for actual readers rather than content that is simply put together to impress search engine spiders. What this means is that you will be required to create original content that not only provides value to casual readers but specifically to your target customers or niche markets. Content that engages your target audience, invites comments, and can easily be shared by readers is what you're hoping to create, so as to enjoy search engine success.

  • Helps build your brand and online reputation: Internet users have become extremely savvy and careful about the websites that they patronise. If your brand does not enjoy a positive online reputation, you will find it extremely challenging to instil trust in prospective clients, which in turn will impact your sales negatively. Internet consumer trends have repeatedly shown that one of the most effective ways to build trust within the online community is to provide great content. If your content can answer important questions that your target audience may have and if it continually provides value it can help to boost your online reputation and your sales significantly.

Another reason why you need to invest time and money into creating great content is that it increases your chances of going viral. Only good content will be picked up and shared repeatedly, which could lead to exponential success for your business. Ideally, you want to be producing top quality, stellar content text or info-graphics that are on a par with the likes of

So, whenever you want to produce content, make sure you are creating something that people will enjoy, find useful and want to share with their own fans and followers. This will ensure your long-term success in the online marketing sphere and no search engine is going to penalise you for producing low quality content. By Jove, there is more than enough rubbish and inaccurate information on the world-wide-web. The last thing we need is to be doing is adding more rubbish to it.

About The Author: This article was written by Steve Mac. Steve is an avid blogger who likes nothing better than to write a good article on SEO or online marketing.

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