List Of Important Factors That Affect The SEO Ranking

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With more than 200 signals or components, Google algorithm is no joke! Yes, this list is no doubt impressive, but it can turn out to be rather daunting for a human to spend only 24 hours a day for this process. However, SEO can prove to be rather helpful in this regard. It is more like getting everything right and also to set forth your priorities accordingly. But, you need to be extra careful while working on the best ranking factors, which can affect SEO to a great extent. Once you get a glimpse of it, there is no chance of making a mistake.


1. Let's start with backlinks:

Even in this year 2018, backlink seems to hold a strong position in your SEO Ranking. It happens to be the strongest indication of Google's authority, even now! Before you head for the backlink, you are cordially invited to break things down a bit.

• You may be wondering how Google can turn the vague concept of backlink into promising ranking signal. In multiple patents, it has been addressed that calculation of link score takes place. This score is followed by quality score individually of the incoming links along with link numbers to the site.
  
  
• On the other hand, anchor text relevant is yet another part of the back linking source. Anchors are designed to inform Google about your page more and what rank it deserves. But before you head for this norm, you need to remember a bit about Penguin. That will help you to keep anchors diversified and even quite natural.

2. Quality of the content:

Google has done well in improving its algorithm lately, mostly after the Hummingbird update. It now clearly understands your content structure. There are some useful articles available to offer rewards value for better rankings. All the poorly made affiliated options might find it hard to get the right ranking. Robust websites are much more in vogue these days, known to publish detailed guides and tutorials. For higher ranking, your articles need to be worth reading by potential customers or online browsers.


3. Mobile-based first user experience:

It was in the year 2016, when Google turned its working notion towards mobile first indexing. It shows that Google's index is now crawling much more towards website's mobile versions.

• So, mobile optimization happens to be a promising ranking factor for sure. Most of the top 10- visible domains are known to be mobile friendly in nature, as per the statistics from SearchMetrics.
  
  
• Your content needs to be absolutely responsive on various mobile platforms. To top it all, it needs to be identical to desktop's content. You even need to bother a bit about URLs SEO friendly to hike up your present ranking to an all-new level.
  
  
• Recent studies clearly state that around 85% of the website are focusing towards mobile-friendly versions to make way for their presence in front of Google. So, the time has come to start improving your website now!

4. Make way for technical SEO:

The technical sector of your site is rather crucial to be honest. It comes with two major factors, which deal with the ranking source well.

• It all starts with the page speed. According to Google, your page should load within a speed of 2 seconds or even less. This speed leads to the best-ranking signal. Speed can also lead to huge impacts on UX with slower pages having more bounce with lower conversion rates.
  
  
• The next stop got to be mobile-friendliness. If you don't have mobile versions of your page, it will lead to no value from the mobile users at all. As half of the queries are generated from mobile users, therefore; you need to put up with this notion in years to come. So, without wasting time, it is time for mobile-first indexing, right away!

5. Content updates are there to help:

Google makes it a point to check on your updating frequency. If you have an old content for too long, then you are practically murdering your rank with your own hands.

• It uses metrics for determining if your website is still up and running.
  
  
• Your site will definitely deserve a lot of credit while publishing articles frequently.
  
  
• Google will start highlighting dates for the searches where dates play a pivotal role.

6. Check out the encryptions:

SearchMetrics recently confirmed that around 45% of leading websites are currently using HTTPs encryption, which has been up by 12% since 2015. Even Backlinks can find a positive connection between first ranking websites in Google and HTTPs websites. In the year 2014, Google clearly confirmed that websites with higher HTTPs will have a better ranking in the future.

So, if you really want your business to reach for the sky, you have to follow these points. Once you have settled for the best rankings in major search engines like Google, there is no looking back from there on!


About The Author: Brandon Graves is a WordPress developer at HireWPGeeks in the USA and manages the services for html to wordpress conversion. He also shares his articles with tech savvy peoples to help them in the form of tips and tutorials. Follow him on Facebook to get instant updates.

Did you find this article helpful? Please let Brandon and myself know by leaving us your valued comments in the comments section below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
How Facebook Can Help Your Website SEO
The Recent Google Update: What This Means For You
How Twitter Can Help Your SEO
Mobile-Friendly Site Designing: Things You Shouldn't Be Doing

For a full list of helpful articles on SEO, use the following links:
https://www.derekjones.co/search/label/SEO
https://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar on the left-side of the screen or by using the "Share" buttons located at the bottom of each post.

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Until my next post, best of luck with your SEO efforts!

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The Recent Google Update: What This Means For You

In the latter half of 2013, Google launched yet another update that had SEOs and digital marketers on the edge of their seats worrying about the effect it would have on all their previous hard work. Hummingbird, the latest update, may not have wreaked as much havoc as the infamous Penguin update a few years ago, that undid pretty much every SEO's efforts thus far, but there are still things you need to be aware of when pushing your business to the top of Google.


So What's Changed?

Like all Google updates, the intention of Hummingbird is to improve the user experience of the search engine, making the search more intuitive to present only the best possible results. Although past updates such as Penguin and Panda were so destructive due to them targeting low quality back linking practices, they had the same aims at heart, to improve search for everyone involved. Thankfully though, the Hummingbird update isn't quite so harsh with its methods of improvement.

Here's the main changes:


More Conversational Search Language

Technology has a huge impact on the way we search, and with smartphone and tablet technology allowing us to speak our search request rather than type it, the search terms we use are becoming more conversational. Without necessarily meaning to, when you speak a search query you don't tend to self-edit as much as you would if you had to physically type it. When typing something into the search box, we have become accustomed to just using the key words, where as with voice searches we tend to ask full questions, and therefore Google is taking this into account when bringing up relevant results.


The Knowledge Graph

Another way in which Google is trying to provide improved answers to the questions we ask through search is using a new feature called Knowledge Graph. This takes the form of a box on the right hand side of the search page, and provides you with different concepts linking to the original search term. So rather than scrawling through all the pages of search results to find your answer, a sort of summary if you like is displayed to help you find the answer you are looking for faster.


So What Does The Update Mean For You?

Based on the main changes brought about with this recent update, coupled with the key changes of previous updates, we have put together some tips on how you can get the most out of the improvements to search that Google continues to make.

1. Keep The Quality Content Flowing
   
   Content marketing isn't just a trend, it's now a way of life thanks to the continued focus on natural, conversational language. As mentioned earlier, searches are becoming longer, with fuller sentences and more natural language being used instead of being edited down to just the bare keywords. For this reason, simply filling content with relevant keywords isn't enough anymore. You need to write for the reader, not for Google.
   
   
2. Links Aren't All Bad, Just Keep Them Relevant
   
   With Penguin coming down hard on back linking, you wouldn't be blamed for being extra cautious about link building. But Penguin's motive was to punish those back linking to thousands of poor quality sites just for the sake of linking, and reward those who linked to genuine, relevant sites and focused on quality not quantity of links. Therefore, links are still important to the SEO process, you just have to make sure those links are high quality sites with genuine relevance to your site.
   
   
3. Offer More Valuable Information
   
   One current worry regarding Knowledge Graph is that there will come a time when users will not have to even leave the Google search page to find the information they need, as it will all be displayed in the Knowledge Graph. This would mean websites that are offering simple, popular facts could lose out on the traffic typically gained from offering this information. To avoid this, it's advisable to provide more valuable, detailed information that go deeper than the popular facts, that people searching for more than basic information would not find simply by glancing at Google's Knowledge Graph.

All the updates since Panda and Penguin, we can see an ever emerging theme of Google trying to become more intuitive, offering ever more personalised results without undermining the efforts of SEOs. As it stands, this personalisation process is only set to continue with future updates, and the key take-away from this is that if you offer detailed and valuable content containing long tail key phrases over simple keywords, you will be on the right track to appear in searches.


About The Author: Sarah is a Search Marketing Executive for international digital marketing agency Silverbean.

Did you find this article helpful? Please let Sarah and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
Why Content Is Still King In 2014
7 Things You Need To Know About SEO In 2014
How Twitter Can Help Your SEO

For a full list of helpful articles on SEO, use the following links:
https://www.derekjones.co/search/label/SEO
https://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar on the left-side of the screen or by using the "+1" and "Share" buttons located at the bottom of each post.

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Until my next post on Wednesday on marketing a niche product online, have a great and productive week ahead! See you back here on Wednesday!

© 2014. This article is DMCA protected. Republication is prohibited.

7 Things You Need To Know About SEO In 2014

Are your traffic numbers dropping? You may be a victim of the dreaded Hummingbird. Google's sweeping 2013 algorithm change is still leaving a lot of website owners scratching their heads, and many are scrambling just to reverse the damage.

As opposed to the Panda and Penguin algorithm updates, which only modified the existing construct, Hummingbird represents an entirely new stage in Google's evolution. If you're still confused, don't worry. You can still thrive in the SEO arena, but you may need to shift your strategy a bit. Here are seven things you need to know:

1. Content is king. If you take nothing else away from this article, remember this. If you want to rank in the search engines, you need high-quality content that is unique and noteworthy. In fact, content production should serve as the cornerstone of your SEO campaign, and it should consume the majority of your time and resources.
   
   
2. Keywords are evolving. Today, more and more people are using their smartphones - and specifically speech recognition - to search online. As a result, we're seeing fewer searches for phrases like "Los Angeles restaurants" and more searches for phrases like "Find me a good restaurant in Los Angeles." As a result, Google is now using a process called "semantic search" to provide more relevant search results for complex queries. What does this mean for you? It means that keyword stuffing is absolutely useless. Rather than using the same keywords 8 times on a single page, try diversifying your keywords and using a variety of synonyms for greater search relevance.
   
   
3. Bounce rate matters. This goes hand in hand with #1 (content is king), but it's worth noting that if your content is just generally uninteresting or irrelevant to readers, it will hurt your rankings in the long run. If people frequently hit the Back button upon reaching your landing page, Google concludes that you're just not giving visitors what they're looking for. You can say goodbye to those front-page rankings. Always emphasize quality, and try to keep your bounce rate as low as possible.
   
   
4. Don't underestimate the power of social media. Unless you've been living in a cave for the past few years, your website probably has at least a modest social media presence. Greater social media integration can dramatically boost your site's SEO value, so take advantage of as many social networks as possible; Twitter, Facebook, Google Plus, Instagram...But don't just register and then toss up the occasional token status update. Be active, build your circles, and make social media a part of your daily routine. It really will make a difference.
   
   
5. There are more important things than anchor text. Anchor text links still carry some value (assuming they don't come from bad link partners), but they don't hold a fraction of the weight that they once did. At best, the occasional anchor text link is useful for diversifying your link profile, but overall, your time is better spent on content creation.
   
   
6. Don't neglect your back end. It's easy to get carried away with the visual aspects of SEO, while forgetting about the technical essentials: XML sitemap, HTML sitemap, robots.txt file, page speed, 404 optimization...These components are extremely important as well.
   
   
7. Verified authorship is more than just a good idea. If you don't have your web pages linked to a fully optimized Google Plus account, you'll never reach your full SEO potential. Make sure to set up your verified authorship.

If you find yourself falling short in any of these categories, don't waste another moment. Get your website back on track, and achieve the traffic you rightfully deserve. SEO isn't dead; it's just changing with the times. Don't get left behind.


About The Author: C.M. Scalise is a professional freelance writer and the content manager. He holds a Bachelor of English degree from University of California Riverside, and in his spare time he enjoys recording music and catching all the latest films.

Did you find this article helpful? Please let Chris and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
How Twitter Can Help Your SEO

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar on the left-side of the screen or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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You can also follow me on Twitter @djones1509, Google+ and on Facebook at:
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Until my next post on Friday on why content is still king in 2014, enjoy the rest of the week! See you back here on Friday!

© 2014. This article is DMCA protected. Republication is prohibited.