List Of Important Factors That Affect The SEO Ranking

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With more than 200 signals or components, Google algorithm is no joke! Yes, this list is no doubt impressive, but it can turn out to be rather daunting for a human to spend only 24 hours a day for this process. However, SEO can prove to be rather helpful in this regard. It is more like getting everything right and also to set forth your priorities accordingly. But, you need to be extra careful while working on the best ranking factors, which can affect SEO to a great extent. Once you get a glimpse of it, there is no chance of making a mistake.


1. Let's start with backlinks:

Even in this year 2018, backlink seems to hold a strong position in your SEO Ranking. It happens to be the strongest indication of Google's authority, even now! Before you head for the backlink, you are cordially invited to break things down a bit.

• You may be wondering how Google can turn the vague concept of backlink into promising ranking signal. In multiple patents, it has been addressed that calculation of link score takes place. This score is followed by quality score individually of the incoming links along with link numbers to the site.
  
  
• On the other hand, anchor text relevant is yet another part of the back linking source. Anchors are designed to inform Google about your page more and what rank it deserves. But before you head for this norm, you need to remember a bit about Penguin. That will help you to keep anchors diversified and even quite natural.

2. Quality of the content:

Google has done well in improving its algorithm lately, mostly after the Hummingbird update. It now clearly understands your content structure. There are some useful articles available to offer rewards value for better rankings. All the poorly made affiliated options might find it hard to get the right ranking. Robust websites are much more in vogue these days, known to publish detailed guides and tutorials. For higher ranking, your articles need to be worth reading by potential customers or online browsers.


3. Mobile-based first user experience:

It was in the year 2016, when Google turned its working notion towards mobile first indexing. It shows that Google's index is now crawling much more towards website's mobile versions.

• So, mobile optimization happens to be a promising ranking factor for sure. Most of the top 10- visible domains are known to be mobile friendly in nature, as per the statistics from SearchMetrics.
  
  
• Your content needs to be absolutely responsive on various mobile platforms. To top it all, it needs to be identical to desktop's content. You even need to bother a bit about URLs SEO friendly to hike up your present ranking to an all-new level.
  
  
• Recent studies clearly state that around 85% of the website are focusing towards mobile-friendly versions to make way for their presence in front of Google. So, the time has come to start improving your website now!

4. Make way for technical SEO:

The technical sector of your site is rather crucial to be honest. It comes with two major factors, which deal with the ranking source well.

• It all starts with the page speed. According to Google, your page should load within a speed of 2 seconds or even less. This speed leads to the best-ranking signal. Speed can also lead to huge impacts on UX with slower pages having more bounce with lower conversion rates.
  
  
• The next stop got to be mobile-friendliness. If you don't have mobile versions of your page, it will lead to no value from the mobile users at all. As half of the queries are generated from mobile users, therefore; you need to put up with this notion in years to come. So, without wasting time, it is time for mobile-first indexing, right away!

5. Content updates are there to help:

Google makes it a point to check on your updating frequency. If you have an old content for too long, then you are practically murdering your rank with your own hands.

• It uses metrics for determining if your website is still up and running.
  
  
• Your site will definitely deserve a lot of credit while publishing articles frequently.
  
  
• Google will start highlighting dates for the searches where dates play a pivotal role.

6. Check out the encryptions:

SearchMetrics recently confirmed that around 45% of leading websites are currently using HTTPs encryption, which has been up by 12% since 2015. Even Backlinks can find a positive connection between first ranking websites in Google and HTTPs websites. In the year 2014, Google clearly confirmed that websites with higher HTTPs will have a better ranking in the future.

So, if you really want your business to reach for the sky, you have to follow these points. Once you have settled for the best rankings in major search engines like Google, there is no looking back from there on!


About The Author: Brandon Graves is a WordPress developer at HireWPGeeks in the USA and manages the services for html to wordpress conversion. He also shares his articles with tech savvy peoples to help them in the form of tips and tutorials. Follow him on Facebook to get instant updates.

Did you find this article helpful? Please let Brandon and myself know by leaving us your valued comments in the comments section below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
How Facebook Can Help Your Website SEO
The Recent Google Update: What This Means For You
How Twitter Can Help Your SEO
Mobile-Friendly Site Designing: Things You Shouldn't Be Doing

For a full list of helpful articles on SEO, use the following links:
https://www.derekjones.co/search/label/SEO
https://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar on the left-side of the screen or by using the "Share" buttons located at the bottom of each post.

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Until my next post, best of luck with your SEO efforts!

© 2018. This article is DMCA protected. Republication is prohibited.

How Facebook Can Help Your Website SEO

Today, SEO is critical to the success of your website's online marketing campaigns. For best results, you've got to cover every aspect of SEO, and that includes using social media the right way. Learn how Facebook can help your SEO.

When it comes to building a successful SEO strategy, you can't ignore social media, especially Facebook. When used the right way, Facebook's power to drive traffic is phenomenal. How do you use Facebook to help your business and improve your SEO?


Social Media Links Matter

Today one of the many factors that Google considers in ranking is your social media presence and chatter. Facebook provides a more legitimate means of determining the human interest in your company, beyond just how many links you may have bought or artificially built to your site. While SEO experts like to debate about how strong Facebook links really are, the truth is simple: the more people talk about your company on Facebook, the better your website will rank in the search engines. Regularly posting updates on your Facebook page will help your website earn new links even if your SEO campaign is taking a breather. Remember: the age of your links and how many new ones you have pointing toward your site is also a ranking factor!


Facebook Lets You Gather Useful Information For SEO Purposes

Probably the most important role of Facebook for SEO purposes is the supply of relevant information about your company's audience. Websites are typically a one-way platform where businesses can stand on a soap box, so to speak, and blast information and ideas at whoever's visiting. On the other hand, Facebook is much more interactive and serves as a forum where conversations can occur. Using Facebook will keep you in better touch with your clientele and help you get to know more about the people who either are or will become your customers.

Providing fresh content that your readers want and need is important to the success of any website. Using Facebook will help you a lot when it comes to creating content and coming up with new ideas. The best internet marketers are always gleaning information from their social media interactions so they know:

1. what their target market needs;
2. what their customers want to know more about and care about;
3. how customers describe their products or services.

You can translate this knowledge you gained from Facebook into marketable keywords. If you see that a certain topic has sparked conversation and comments, you can translate that into a new post for your blog.


Social Relationships Translate to Powerful Website Links

Using Facebook and social media to build relationships with others in similar industries can help your SEO efforts tremendously. When you connect with other website owners via Facebook, opportunities arise to link to each other's sites via guest posts or even interviews. Relevant links like these are some of the best links to have in terms of increasing your site's rankings and overall traffic.


Your Company's Facebook Page: a Second Website

When it comes right down to it, SEO is all about reaching your audience. Facebook is the best social media tool you can use to do that well. If you do it right, your Facebook page should work a little bit like a second website. You can use Facebook to drive traffic to your commercial website when you release a new product or promotion. While you might want to save all of your SEO tricks for your main website, using a lightweight version of your overall SEO strategy on your Facebook page will improve your page's success and strength. Make sure you use keywords wisely when choosing the title of your company's Facebook page.


See How Facebook Helps Your Website SEO

As is the case with any SEO strategy, it is important to carefully track the effectiveness of your Facebook efforts in your overall web strategy. You will find that consistently updating your Facebook page will eventually translate into better search engine rankings. Create a plan today for your Facebook use and see how it helps your SEO.


About The Author: Julie Crawford is the internet marketing director at rural wireless internet service Broadband Blue.

Did you find this article helpful? Please let Julie and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
The Recent Google Update: What This Means For You
Why Content Is Still King In 2014
7 Things You Need To Know About SEO In 2014
How Twitter Can Help Your SEO

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar on the left-side of the screen or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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Until my next post on Wednesday on finding the perfect venues for your business events, best of luck with your SEO efforts! See you back here on Wednesday!

© 2014. This article is DMCA protected. Republication is prohibited.

The Recent Google Update: What This Means For You

In the latter half of 2013, Google launched yet another update that had SEOs and digital marketers on the edge of their seats worrying about the effect it would have on all their previous hard work. Hummingbird, the latest update, may not have wreaked as much havoc as the infamous Penguin update a few years ago, that undid pretty much every SEO's efforts thus far, but there are still things you need to be aware of when pushing your business to the top of Google.


So What's Changed?

Like all Google updates, the intention of Hummingbird is to improve the user experience of the search engine, making the search more intuitive to present only the best possible results. Although past updates such as Penguin and Panda were so destructive due to them targeting low quality back linking practices, they had the same aims at heart, to improve search for everyone involved. Thankfully though, the Hummingbird update isn't quite so harsh with its methods of improvement.

Here's the main changes:


More Conversational Search Language

Technology has a huge impact on the way we search, and with smartphone and tablet technology allowing us to speak our search request rather than type it, the search terms we use are becoming more conversational. Without necessarily meaning to, when you speak a search query you don't tend to self-edit as much as you would if you had to physically type it. When typing something into the search box, we have become accustomed to just using the key words, where as with voice searches we tend to ask full questions, and therefore Google is taking this into account when bringing up relevant results.


The Knowledge Graph

Another way in which Google is trying to provide improved answers to the questions we ask through search is using a new feature called Knowledge Graph. This takes the form of a box on the right hand side of the search page, and provides you with different concepts linking to the original search term. So rather than scrawling through all the pages of search results to find your answer, a sort of summary if you like is displayed to help you find the answer you are looking for faster.


So What Does The Update Mean For You?

Based on the main changes brought about with this recent update, coupled with the key changes of previous updates, we have put together some tips on how you can get the most out of the improvements to search that Google continues to make.

1. Keep The Quality Content Flowing
   
   Content marketing isn't just a trend, it's now a way of life thanks to the continued focus on natural, conversational language. As mentioned earlier, searches are becoming longer, with fuller sentences and more natural language being used instead of being edited down to just the bare keywords. For this reason, simply filling content with relevant keywords isn't enough anymore. You need to write for the reader, not for Google.
   
   
2. Links Aren't All Bad, Just Keep Them Relevant
   
   With Penguin coming down hard on back linking, you wouldn't be blamed for being extra cautious about link building. But Penguin's motive was to punish those back linking to thousands of poor quality sites just for the sake of linking, and reward those who linked to genuine, relevant sites and focused on quality not quantity of links. Therefore, links are still important to the SEO process, you just have to make sure those links are high quality sites with genuine relevance to your site.
   
   
3. Offer More Valuable Information
   
   One current worry regarding Knowledge Graph is that there will come a time when users will not have to even leave the Google search page to find the information they need, as it will all be displayed in the Knowledge Graph. This would mean websites that are offering simple, popular facts could lose out on the traffic typically gained from offering this information. To avoid this, it's advisable to provide more valuable, detailed information that go deeper than the popular facts, that people searching for more than basic information would not find simply by glancing at Google's Knowledge Graph.

All the updates since Panda and Penguin, we can see an ever emerging theme of Google trying to become more intuitive, offering ever more personalised results without undermining the efforts of SEOs. As it stands, this personalisation process is only set to continue with future updates, and the key take-away from this is that if you offer detailed and valuable content containing long tail key phrases over simple keywords, you will be on the right track to appear in searches.


About The Author: Sarah is a Search Marketing Executive for international digital marketing agency Silverbean.

Did you find this article helpful? Please let Sarah and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
Why Content Is Still King In 2014
7 Things You Need To Know About SEO In 2014
How Twitter Can Help Your SEO

For a full list of helpful articles on SEO, use the following links:
https://www.derekjones.co/search/label/SEO
https://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar on the left-side of the screen or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow on Facebook and Google+, via Email (maximum of one email per day), on NetworkedBlogs or by subscribing to our blog feed.

You can also follow me on Twitter @djones1509, Google+ and on Facebook at:
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Until my next post on Wednesday on marketing a niche product online, have a great and productive week ahead! See you back here on Wednesday!

© 2014. This article is DMCA protected. Republication is prohibited.

Why Content Is Still King In 2014

The fact that content is and will always remain King is not something new that you've heard in 2014. Great content that provides valuable information and is easy to read has always been the top-most standard for the web - albeit one that managed to get lost in the past few years.

Webmasters and online marketers learned that they could manipulate the search engine spiders to their advantage with fluff content and keyword stuffing, tactics that were indeed quite effective in enhancing search engine rankings of their websites. However, with Google leading the way, search engines have now become completely intolerant of anything less than great when it comes to quality of web content. So if you're hoping to increase your website rankings, you need to go back to the very basics and once again begin to treat content as king.

How can you ensure that the content you are writing will get marked as high quality and not spam by the big G? Well, first of all, you need to write articles that have no errors in either grammar or spelling. This includes the difference between the USA and the UK spellings of various words. If you are writing for a blog in the USA, you don't want to have UK spellings in it; otherwise it could get marked as low quality.


Top reasons why content will always remain king

The following reasons will help you to understand why content will reign supreme in 2014:

• Critical to your success on search engine result pages: Content is the single most important factor that will determine your success or failure in the fight for higher rankings on search engine result pages. You can no longer trick the search engine spiders with cleverly used keywords, duplicated content, multiple domain names, and hidden keywords within your text. Instead, you have to focus on creating content for actual readers rather than content that is simply put together to impress search engine spiders. What this means is that you will be required to create original content that not only provides value to casual readers but specifically to your target customers or niche markets. Content that engages your target audience, invites comments, and can easily be shared by readers is what you're hoping to create, so as to enjoy search engine success.
  
  
• Helps build your brand and online reputation: Internet users have become extremely savvy and careful about the websites that they patronise. If your brand does not enjoy a positive online reputation, you will find it extremely challenging to instil trust in prospective clients, which in turn will impact your sales negatively. Internet consumer trends have repeatedly shown that one of the most effective ways to build trust within the online community is to provide great content. If your content can answer important questions that your target audience may have and if it continually provides value it can help to boost your online reputation and your sales significantly.

Another reason why you need to invest time and money into creating great content is that it increases your chances of going viral. Only good content will be picked up and shared repeatedly, which could lead to exponential success for your business. Ideally, you want to be producing top quality, stellar content text or info-graphics that are on a par with the likes of http://www.pinpointdesigns.co.uk/google-penalty-identification-and-removal-tips.html

So, whenever you want to produce content, make sure you are creating something that people will enjoy, find useful and want to share with their own fans and followers. This will ensure your long-term success in the online marketing sphere and no search engine is going to penalise you for producing low quality content. By Jove, there is more than enough rubbish and inaccurate information on the world-wide-web. The last thing we need is to be doing is adding more rubbish to it.


About The Author: This article was written by Steve Mac. Steve is an avid blogger who likes nothing better than to write a good article on SEO or online marketing.

Did you like this article? Please let Steve and myself know by leaving us your valued comments in the comments section below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
7 Things You Need To Know About SEO In 2014
How Twitter Can Help Your SEO

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar on the left-side of the screen or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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You can also follow me on Twitter @djones1509, Google+ and on Facebook at:
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Until my next post on Monday on the recent Google update (Hummingbird) and what this means for you, have a wonderful and relaxing weekend! See you back here in March! :)

© 2014. This article is DMCA protected. Republication is prohibited.

7 Things You Need To Know About SEO In 2014

Are your traffic numbers dropping? You may be a victim of the dreaded Hummingbird. Google's sweeping 2013 algorithm change is still leaving a lot of website owners scratching their heads, and many are scrambling just to reverse the damage.

As opposed to the Panda and Penguin algorithm updates, which only modified the existing construct, Hummingbird represents an entirely new stage in Google's evolution. If you're still confused, don't worry. You can still thrive in the SEO arena, but you may need to shift your strategy a bit. Here are seven things you need to know:

1. Content is king. If you take nothing else away from this article, remember this. If you want to rank in the search engines, you need high-quality content that is unique and noteworthy. In fact, content production should serve as the cornerstone of your SEO campaign, and it should consume the majority of your time and resources.
   
   
2. Keywords are evolving. Today, more and more people are using their smartphones - and specifically speech recognition - to search online. As a result, we're seeing fewer searches for phrases like "Los Angeles restaurants" and more searches for phrases like "Find me a good restaurant in Los Angeles." As a result, Google is now using a process called "semantic search" to provide more relevant search results for complex queries. What does this mean for you? It means that keyword stuffing is absolutely useless. Rather than using the same keywords 8 times on a single page, try diversifying your keywords and using a variety of synonyms for greater search relevance.
   
   
3. Bounce rate matters. This goes hand in hand with #1 (content is king), but it's worth noting that if your content is just generally uninteresting or irrelevant to readers, it will hurt your rankings in the long run. If people frequently hit the Back button upon reaching your landing page, Google concludes that you're just not giving visitors what they're looking for. You can say goodbye to those front-page rankings. Always emphasize quality, and try to keep your bounce rate as low as possible.
   
   
4. Don't underestimate the power of social media. Unless you've been living in a cave for the past few years, your website probably has at least a modest social media presence. Greater social media integration can dramatically boost your site's SEO value, so take advantage of as many social networks as possible; Twitter, Facebook, Google Plus, Instagram...But don't just register and then toss up the occasional token status update. Be active, build your circles, and make social media a part of your daily routine. It really will make a difference.
   
   
5. There are more important things than anchor text. Anchor text links still carry some value (assuming they don't come from bad link partners), but they don't hold a fraction of the weight that they once did. At best, the occasional anchor text link is useful for diversifying your link profile, but overall, your time is better spent on content creation.
   
   
6. Don't neglect your back end. It's easy to get carried away with the visual aspects of SEO, while forgetting about the technical essentials: XML sitemap, HTML sitemap, robots.txt file, page speed, 404 optimization...These components are extremely important as well.
   
   
7. Verified authorship is more than just a good idea. If you don't have your web pages linked to a fully optimized Google Plus account, you'll never reach your full SEO potential. Make sure to set up your verified authorship.

If you find yourself falling short in any of these categories, don't waste another moment. Get your website back on track, and achieve the traffic you rightfully deserve. SEO isn't dead; it's just changing with the times. Don't get left behind.


About The Author: C.M. Scalise is a professional freelance writer and the content manager. He holds a Bachelor of English degree from University of California Riverside, and in his spare time he enjoys recording music and catching all the latest films.

Did you find this article helpful? Please let Chris and myself know by leaving us your valued comments below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
How Twitter Can Help Your SEO

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar on the left-side of the screen or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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Until my next post on Friday on why content is still king in 2014, enjoy the rest of the week! See you back here on Friday!

© 2014. This article is DMCA protected. Republication is prohibited.

How Twitter Can Help Your SEO

Twitter is a useful tool for assisting with SEO efforts. Considered a micro blogging platform, Twitter is one of the most popular social media sites. With such a large network of Twitter members it is the perfect place to concentrate on SEO. Here are some ways that Twitter helps.


Social Signals

Twitter sends out social signals that become visible in the search algorithm for Google. The social signs can help a website rank higher than it may have otherwise. A greater number of social signs place a greater level of importance on a website, which sends it shooting to the top of Google search results. This goes a long way in helping a website's SEO efforts.

Tweeting in order to build up SEO involves doing a few specific things.


Memorable and Impressive Account Name

Every Twitter user has a profile on the website. If a company is trying to step up their SEO efforts they will want to make sure that the account name they choose is one that people will remember. A good rule of thumb is to choose some kind of variation of the company's name. This variation should be related to what people are most likely to type into a search engine bar when looking for a company.


Insert Backlinks Strategically

While not every tweet a company sends out should include a link back to their website, some of the tweets should. It is crucial to make sure a company is not including their link in their tweets either too often or not often enough. The tweets that do include a link to the company's website will almost always drive an increased amount of traffic to the website.


Include Useful Keywords

When a company sends out a tweet they should make every effort to include a relevant keyword or key phrase into the beginning of the tweet. Since tweets are limited to a maximum of 140 characters, users must choose their words carefully. The shorter a tweet, the more effective it is likely to be. Shorter tweets are also easier for others to respond to or to re-tweet. In many cases when someone re-tweets they want to include words of their own in the re-tweet. This means that the original tweet needs to leave enough room for characters for people to be able to add their own thoughts.


Interaction with Consumers

For companies to be successful it is helpful to interact with their followers on Twitter. Commenting on and re-tweeting the tweets a company's followers post makes them feel like the company cares about them. The more friendly and approachable a company appears to be, the more people will want to give the company their business. Tweeting new website content to a company's followers encourages them to keep visiting the website, which helps greatly with SEO efforts.

These are just some of the ways that Twitter can help companies with their SEO efforts. Twitter is a valuable tool to use.


About The Author: Simon Brisk is the head of manual outreach at Click Intelligence, a search marketing agency based in London, Bristol and Cheltenham. Simon writes about search marketing tips, step by step guides and his experience in the field of online marketing.

Did you find this article helpful? Please let me know by leaving me your valued comments in the comments section below.

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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Until my next post on Friday with the essential guide to small business insurance, enjoy the rest of the week! See you back here on Friday!

© 2013. This article is DMCA protected. Republication is prohibited.

3 Housekeeping Tips To Make Your Website More Search Engine Friendly

Consumers once leveraged the Yellow Pages for finding sought goods and services. Most goods and services were categorized alphabetically, so for brevity's sake, it's likely a number of consumers chose among the first offered.

Modern-day search engines behold resources for finding desired goods and services, but the arrangement is not alphabetical; it relies on a number of factors. It's integral that webmasters ensure pages are optimized for search engines and users, a synergy between the two; if a page satiates the needs of consumers, it's likely to be highly valued by engines and vice versa.

The ability for a domain and subsequent pages to address specific to broad queries increases the likelihood of impressions (the number of times an engine serves a page to satiate a query). Competition is existent and fierce as brands attempt to outrank competitors, yet search engine optimization insight helps with proper and improved indexation.


Descriptive Titles and Headers

A newspaper offers a number of articles. Readers pursue stories, alerted by titles. Furthermore, the succinct nature of stories propel readers along. Similarly, search engines and readers scan online information. Indexation relies on a webmaster's ability to alert engines and readers about impending information.

Ensure all page titles are descriptive, warranting a broad or specific syntax. Furthermore, header tags (H1, H2) facilitate scanning. What supporting words or phrases summarize the information on the page? Answer that question for each page, making information more search engine and reader friendly.

Additionally, SEO plug-ins (some free) help webmasters arrange pages and blog posts for production, ensuring a number of SEO-related elements are addressed, such as relevant titles and Meta descriptions.


Supporting Resources

Encyclopedia and academic papers are rife with supporting evidence of information and additional resources, assuming readers desire as much information as possible on the sought subject matter. One paper offering information leading to others enriches the value of the former alone.

Raise the value of a page, hosting additional resources and links for readers. What additional information would improve the consumer's journey or the sales trajectory? Linking to competitors is not a complete disaster in terms of better SEO and user experience; the endeavor may improve page's perceived value.

Use a paid or free plug-in, which evaluates the assumed SEO value of related pages, suiting your own page with valuable resources related to broad or specific queries. Engines award valuable pages; improve in-domain pages with the help of external domain information. Return to previously published pages, adding helpful resources in retrospect.


Relevant Content

Imagine a vendor from another continent landing in America and starting a business selling purple bananas. Though intriguing, it's doubtful many people would feel comfortable buying purple bananas. The purple hue is unusual, and perfectly normal looking bananas are currently available. The abnormal presentation and abundance of alternatives may render the vendor's produce irrelevant.

Ensure a website's content is relevant on a given platform. Remember, the relevance is not for search engines to decide; the engines merely serve the queries of humans. What do customers want to know about?

A website could produce millions of pages per day, all well optimized for particular keywords and phrases. But if consumers don't seek that information, if it is not relevant, then the pages become useless, lost in cyberspace.

Use free and paid services that provide information on user queries. Gain a sense leveraged syntax, arranging a website's pages around the interests and needs of clients rather than topics chosen by in-house managers and executives.

Search engine optimization is not an exact science, yet minding set parameters and the needs and syntax of consumers greatly improves indexation and reception. Remember to address your titles and on-page headers with relevant words and description; provide readers with an abundance of in-house and external resources, improving the trajectory of their purchase; and, suit websites with relevant content, as proposed by consumers - indexation is based on a page's popularity with users and not engines.


About The Author: Guy Ascher has spent the last 4 years as a website marketing consultant. He enjoys helping businesses implement successful strategies and his articles mainly appear on marketing blogs. See how this company uses their website to sell contact lenses online and how they reach out to their audience.

Did you find this article helpful? Please let Guy and myself know by leaving us your valued comments in the comments section below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

For a full list of helpful articles on SEO, use the following links:
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If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

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Until my next post on Friday on using online surveys effectively for business and education, enjoy the rest of the week! See you back here on Friday!

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11 Backlink Strategies That May Put Your Online Business In Trouble

Link building is becoming a very important (actually the most important) aspect of SEO. However, not all links are good for your website. Google recently introduced stiff measures to deal with people who use unscrupulous ways to boost PageRank. This move is, no doubt, bound to affect all who don't play by the backlinking rules. Talking about backlinks, here are some 11 mistakes to avoid like a plague.


1. Paid Links

Buying and selling links is normally seen as unnatural because there are hidden motives aside from user experience for either of the websites involved. This includes buying content that contains links or sending a "free" product to somebody in exchange for them including a link to your site in their future write-ups. So steer clear from this short-cut.


2. Unnatural Links are a plague

Please take good note of the word "unnatural". It is all right to link to other sites and have them link back to you, but it must be natural. Natural links are simply links that add value to your visitors. If you are a law firm, don't try to exchange links with a dolphin research company.


3. Avoid bulky content, add value instead

Publishing articles and guest posts in bulk is no longer fashionable. In fact if you do guest articles just to gain keyword rich backlinks, your site might just get penalized. The rule of the thumb here is to ensure that you're publishing posts on other websites if you have something valuable to share.


4. Avoid automated links

There are many tools out there that claim to help you gain thousands of backlinks in very little time. Google's spam team is always after websites that use such services to hyper-inflate their authority on the net. You don't want to be caught using these services.


5. Careful about text ads

Text ads are a popular way to market products nowadays. However, if they don't use the rel="nofollow" attribute, Google is likely to mistake them for manipulative backlinks and therefore punish you.


6. Avoid ads and advertorials that contain links that pass PageRank

Always use link with the rel="nofollow" attribute if you pay for an ad or article. This will ensure that the ad does not pass link juice to your website therefore keeping you safe from a possible penalty.


7. Avoid over-optimization

If you're fond of publishing content that is full of links - all appearing to be anchor text - you could get a penalty. Google is now, more than ever, very strict on value addition as opposed to just optimization.


8. Avoid linking to low quality article directories

Linking to directories that will never send a single visitor your way is sheer waste of time. These links will not in any way favor your search rankings. Only link to directories that send visitors to your website and ignore the rest.


9. Footer links are a no-no

Avoid putting keyword rich links in your footer. Such links are counted as "bad" in Google's rulebook and are therefore to be avoided at all cost. This however does not include links to the "about us" or "privacy" but rather links like "buy followers" or "visit our shop".


10. Be cautious when using widgets

If you normally use free widgets to market your website, you should be sure to use the nofollow attribute so the link does not appear spammy. Google does not like links that are embedded in such platforms and may punish you for them if you don't use the rel="nofollow" attribute. If a widget developer offers you a chance to market on their platform, try to avoid using links (only when this is not logically possible should you resort to rel="nofollow" attribute).


11. Avoid forum comments that are optimized

If you are fond of using online tools to post comments on forums then you're likely to get a Google punishment in the event that such comments are unnaturally written or abnormally optimized. So, be sure to always post the comments yourself.


The writing is clearly written on the wall

Google does not like artificial or bulky links. You definitely don't want to lose the authority that you've spent years building due to a backlink slap. To get good links that help you to achieve and sustain exponential growth, it is imperative to play by these eleven rules.

We wish you all the best in everything you do.


About The Author: Jason Smith is an online manager for Foley, Incorporated - Power Generator. He likes blogging about online strategies that are related to SEO, Content, PPC and Lead generation.

Did you find this article helpful? Please let Jason and myself know by leaving us your valued comments in the comments section below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
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The Death Of Link Building?
5 Helpful Tips To Recover From Recent Penguin Update
SEO Link Building Techniques That You Should Avoid
How To Improve Your SEO With Backlinks

For a full list of helpful articles on link building and SEO, use the following links:
http://www.derekjones.co/search/label/Link%20Building
http://www.derekjones.co/search/label/SEO
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If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

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Tricks Of The Trade: SEO Marketing Ideas For Your Business

If you want to increase the online presence of your business, then one of the most important things you need to learn is the value of SEO campaigns. A proper SEO marketing campaign can gain your business tremendous exposure, bringing you in loads of new customers. If you want to create some SEO marketing campaigns, then follow these excellent ideas to find success.


Content is King

When it comes to SEO optimization, the most fundamental principle is to create quality content. No matter how well you place your keywords, you will fail if you do not provide your users with quality content. If you want to succeed with an SEO marketing campaign, then you need to write engaging, interesting information that your customers can use. Try to create titles that will draw a reader's eye and promise unique content. If you cannot write well, then don't hesitate to find a writer who can bring to life the ideas you want to share. Make sure you categorize each article so that it can be placed in quality location.


Reviews

Having positive reviews on your website is one of the most important parts of SEO marketing. However, you need to be careful in how you gain these reviews. Never offer money or other incentives for reviews. You should encourage customers to leave reviews, but be very careful not to coerce them into doing so. Make the review page easy to access and if you get reviews in person ask if you can share their thoughts on the site. When you have a visible place for comments and thoughts about your product, it shows pride in your own work and confidence in the service you provide.


Infographics

One of the best ways to improve your SEO marketing is through the use of infographics. A webpage that has an interesting display on it is always very appealing to the user. It will encourage them to linger longer, increasing the exposure to your business or product. Creating an infographic on your site requires talent and skill. You should find the best images and organize the information before putting it all together. Make sure the images are helping to explain information in an easy to read way, and cut it when it becomes too long. No one wants to pour over one page for more than a few minutes. This marketing technique is sure to get your site noticed and get your company information out and easily understood by the common person.


Citations

One of the best tools you can use to improve your Google rank is using citations. Citations are mentions of your business on other websites, and you can gain these through social media sites, message boards, and anywhere else that you can mention make a mention of your business and website. When you have a lot of places your site is linking to you will get more advertising and exposure. Using more citations on your website will gain you better exposure for your business as well so don't neglect cleaning up your own website a little.


Create a NAP

No, don't take a nap. You want to create a NAP, which is an acronym for a Name, Address and Phone Number document on your website. Creating a NAP is a quick process and should list your company name, business phone number, website, hours of operation, business motto, a short description of your company and your social media URLs. This is one of the easiest things you can do to create a better image for your site. Make is very visible for new visitors on the site and never make it hard to get in touch, as it can be a big turn off for both customers and clients.

A SEO marketing campaign will certainly be a big boost in your company, and will encourage more growth, not just online. When you have a plan in place, you will be ready to take your company to the next level and grow where you want to. Take advantage of these new techniques and make your business ready for future expansion.


Did you find this article helpful? Please let me know by leaving me your valued comments in the comments section below.

Related articles:
7 Ways To Improve Search Engine Optimization (SEO) For Your Small Business
SEO On A Budget
Why Web Hosting Is Important To Your SEO
How And Why You Should Start A Blog To Promote Your Business
What Steps Should You Take To Make Sure Your Site Is SEO Friendly?
How To Hire A Good SEO Company
Use SEO Copywriting Services To Drive Traffic Your Way
SEO Tips After Google Panda Update
How Often Should You Do SEO Rank Checker On Your Site
You Don't Have To Be An SEO Whizz To Improve Your Search Engine Rankings!
10 Easy Steps To Boost Your SEO
Top SEO Do's And Don'ts
How To Improve Your SEO With Backlinks
The Seven Deadly SEO Sins
The 10 Week SEO Diet

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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Until my next post on Wednesday listing 11 backlink strategies that may put your online business in trouble, have a great week ahead! See you back here on Wednesday!

© 2013. This article is DMCA protected. Republication is prohibited.

Social Media Success: The Secret To Enduring The Evolving SEO World

During recent years, businesses practices have changed dramatically. From people working online in their homes to conducting training from various remote locations, virtually every industry has been impacted in one way or another. Even when a business owner does not operate an online company, they cannot ignore the value of running an online SEO marketing campaign for the products and services that they offer.

One of the biggest challenges for today's new and veteran entrepreneurs, however, is obtaining the secrets to enduring an evolving SEO world. With SEO practices constantly changing, this task is no small feat. Therefore, it is important for the companies who are serious about perfecting their SEO marketing campaigns to discover the best secrets and use them to stay on the cutting edge of the competition in their industry.

Without a solid SEO strategy, such as OrangeSoda search engine optimization, companies can lose large customer base opportunities since this is often the foundation of most successful companies advertisement schemes. Listed below are some of the secrets to being successful in these and other SEO strategies and techniques.


Keywords and Keyword Phrases

Getting to the top of the major search engines is not a total mystery for some individuals because they know a little information about how keywords and keyword phrases affect the rankings. While the criteria for using the keywords and keyword phrases can change frequently, the savvy business owner and their representatives know that they must stay informed so that they will not be adversely impacted by these changes. In fact, companies that do not keep up with these changes may fall down in the rankings overnight and they will not know why.


Algorithms

In addition to using keywords and keyword phrases, business owners should also consider the impact that algorithms have on the major search engines. These algorithms are normally designed to rank businesses into specific categories. These categories may also determine who gets to the top. One of the secrets to using algorithms as a means to implement successful online marketing campaigns is tracking when these algorithms are scheduled to change. By being privy to the changes in this information, business owners can stay ahead of others in the same industry.


Designing Effective Websites to Attract Social Media Users

Designing an SEO optimized website is another essential key to being successful in this arena. Therefore, the company representatives should employ SEO specialists, social media consultants and web designers that are familiar with all of the requirements for developing a successful website. One of the main goals in these projects is to drive large groups of users to the site and keep them in engaged while they are there.

Even though there are a lot of service providers advertising their services, the company's representatives should sift through the pile to find those that can back up their claims. All services providers are not equal because there is a wide disparity in experience within this industry.

While some services providers are new and have limited experience with the web designs, others have a great deal of experience with supporting large companies and corporations. The search for the best in the industry may not come cheap so it is important for representative to know what services are available and what they can afford.

The bottom line is that SEO looks like it will be around for some time, so you may as well use it to your advantage. Without the ability to see into the future it is hard to be absolutely certain what the future of SEO holds, but we can at least speculate, and probably with some degree of accuracy. One thing for sure is that if you are in the field of SEO then you should be prepared to adapt as the game changes and it could change suddenly and without notice. Keep ahead of the changes and adapt where necessary and you will remain at the front of the pack and your SEO efforts will continue to be effective.


Did you find this article helpful? Please let me know by leaving me your valued comments in the comments section below.

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

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Until my next post on Wednesday with 3 strategies to maximise visibility of your small business website, have a great and productive week ahead! See you back here on Wednesday!

© 2013. This article is DMCA protected. Republication is prohibited.

Tips For Preventing A Google Penalty

SEO is an important part of any website strategy, but with a Google Penguin update on the horizon, a lot of businesses are wondering whether their visibility is going to be affected. While you as a site owner can't predict upcoming Google changes, you can make sure your site doesn't get hit with Google penalties that could lower your search rankings.

Keeping your site from getting hit with a penalty might sound difficult, but the truth is that Google is mostly targeting sites filled with spam, or sites that are using black hat SEO techniques to boost their rankings. In general, if you keep everything above board, you've taken the first step to avoiding a Google penalty.

However, there are some additional things you can do to keep your rankings from plummeting overnight - things you might not even realize could result in you getting hit with a penalty.


Don't Use Paid Links

The Google spiders that crawl through websites and pick up on data don't like paid links. That's because they are essentially recognized as spam and only serve to attract more readers - readers that won't get any useful information. You can continue using ad and directory links if they are working for you, but ditch all of the paid links right away.


Keep Your Content Unique

Websites are supposed to have unique content, and you really shouldn't be publishing your content in multiple places if you can avoid doing so. It's also quite obvious that you shouldn't be copying and pasting large blocks of text from content that isn't your own.

If you can't keep up with creating enough unique content on your own, hire somebody to help you out. Utilize the services of content creation sites. Whatever you do, avoid duplicating content over and over again. This will result in a Google penalty sooner or later.


Audit Your Links

As a site owner, you should be auditing your website and links about once per month. Start by running your backlinks and finding out how many of your links are from high-quality sites (versus low-quality sites) that might be considered spam-generators on their own.

In general, you don't want to be associated with those low-quality sites. They'll be hit with Google penalties of their own eventually, therefore, you don't want anything to do with them.

When you do find low-quality links, ask for them to be removed right away. Document your efforts and request repeatedly if you have to. Taking note of your efforts to get low-quality links removed is important because you may need this information if you do get hit with a Google penalty and need to file a reconsideration request to undo the penalty.


Watch Your Anchor Density

Anchor density and how it relates to your money terms is an important issue to pay attention to. Sites with high anchor density for their money terms can indicate SERP manipulation, which can lead to Google penalties.

The Google penalties for manipulating the search engine page results through SEO black hat tricks and over-optimization can result in having your website removed from search engine indexes. That means people won't see you in search engine results pages, which will surely impact your traffic and bottom line.

Ideally, you want your anchor density to be under 15-percent for your money terms. Your non-money anchor text terms can be a little higher, but keeping your money terms low is essential. If your anchor density is getting too high, use branded term links to dilute the percentage and keep a Google penalty from coming your way.

Google penalties can result in your site being buried way down in the search results, which is going to negatively affect how much traffic your site gets. Overnight, your site could go from a first-page result to a page-12 result - if it shows up at all. To keep that from happening, use the tips above to prevent a Google penalty.


About The Author: Marcela De Vivo is a freelance writer and online marketing professional in Southern California. She works with HostPapa to teach businesses both small and large how to effectively use web analytics, social media marketing and SEO for their sites. She has also used her background in search engine marketing to optimize the performance of her own business' site.

Did you find this article helpful? Has your site been hit with a google penalty? If so, what steps did you take to recover from it? Please let Marcela and myself know by leaving us your valued comments in the comments section below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

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Until my next post tomorrow with 6 ways to be remarkable online, enjoy the rest of your day! See you back here tomorrow!

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7 Ways To Improve Search Engine Optimization (SEO) For Your Small Business

Think search engine optimization is just for big businesses with huge marketing budgets? Think again. Even if you're a small business owner, SEO can and should form an integral part of your business practice. So what can you do as a small business owner to incorporate SEO without taking valuable time away from other business activities? These 7 easy strategies will improve your search engine optimization without taking you away from your customers.


1. CONTENT IS KING. If you've ever been involved with SEO, you've probably heard this phrase before. It's never been truer or more important for small businesses. High quality content can either make or break your website from an SEO perspective. Remember that "high quality" doesn't mean SEO-driven content with no purpose other than targeting a search engine. It means authoritative writing from an expert source that adds quality to your website and imparts value to your website's visitors.


2. FORGET KEYWORDS. Keywords, keyword research, keyword stuffing, anchor text, and a whole nexus of related issues used to form the lifeblood of SEO - but that's no longer the case. In fact, over-optimization of keywords can actually hurt your website's search engine rankings. For the best results, forget targeting specific keywords, and instead focus on simply articulating what your business does, and how it does it.


3. NARROW YOUR FOCUS. As you lay out your website, make each page as focused as you can. If you have separate business locations in different cities, make a page for each one listing hours of operation, contact information, and relevant details. If you offer editing and writing services, create a page for each one - just make sure that each page is thoroughly fleshed out with quality content, and doesn't appear "thin" or spammy.


4. USE LOCAL CITATIONS. Take a few minutes to register your site on Yelp!, Google Places, and other local citation services that are relevant for your business. You'll not only pick up additional business directly through the citation, you'll be building better SEO in the process. Also make sure your site is registered with Mapquest, Yellow Pages, and City Search. Developing a wide local footprint will help customers - and search engines - find and index you much more efficiently.


5. GET SOCIAL. It's no secret that social sharing is the lifeblood of the new internet economy. Just like local citations, social media will help you draw customers directly to your business website, as well as increase your authority with search engines. Remember, though, that social media only works if you provide value to your followers. Avoid the temptation to buy followers or engage in other spam tactics - you'll quickly alienate your customers, as well as the search engines.


6. BUILD LINKS - CAREFULLY. Link building does still have a place in SEO. Getting links from high quality websites relevant to your business is incredibly helpful when it comes to achieving a higher search engine ranking. You can get links by reaching out to colleagues in your field, offering guest posts, or simply writing expert quality content people can't help but link to. But remember that link building for the sake of link building can hurt your SEO standing. Never solicit links from poor quality websites, and don't participate in link exchanges.


7. BLOG YOUR BUSINESS. The idea of starting a blog is still quite foreign to many small business owners, but it can be incredibly useful from an SEO perspective. By keeping a regularly updated blog, you continually give search engines new content to index. Focus on adding high quality information to your site, and you'll keep visitors coming back, too.


About The Author: Matthew Walden is a partner at Infinity Consulting Solutions (ICS), one of the top IT staffing agencies in New York City. As an expert in the recruiting field, Walden offers over 20 years of expertise. If you would like to reach out to him send him an e-mail at matthew@infinity-cs.com.

Did you find this article helpful? Do you have any SEO tips to share? Please let Matthew and myself know by leaving us your valued comments in the comments section below.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).

Related articles:
SEO On A Budget
Why Web Hosting Is Important To Your SEO
How And Why You Should Start A Blog To Promote Your Business
What Steps Should You Take To Make Sure Your Site Is SEO Friendly?
How To Hire A Good SEO Company
Use SEO Copywriting Services To Drive Traffic Your Way
SEO Tips After Google Panda Update
How Often Should You Do SEO Rank Checker On Your Site
You Don't Have To Be An SEO Whizz To Improve Your Search Engine Rankings!
10 Easy Steps To Boost Your SEO
Top SEO Do's And Don'ts
How To Improve Your SEO With Backlinks
The Seven Deadly SEO Sins
The 10 Week SEO Diet

For a full list of helpful articles on SEO, use the following links:
http://www.derekjones.co/search/label/SEO
http://www.derekjones.co/search/label/SEO%20Tips


If you found this or any of my other posts helpful, don't forget to share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
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Until my next (and slightly different) post on Monday on getting the most out of commercial properties, have a wonderful and relaxing weekend! See you back here on Monday!

© 2013. This article is DMCA protected. Republication is prohibited.