Free Small Business Marketing Guide

Infusionsoft have created yet another quality free guide for you to download.

The leader in marketing automation software for small businesses have created a Free Small Business Marketing Guide which contains 7 proven marketing strategies that will transform your business. Here's a bit more information about the guide...

For many small business owners, the day-to-day demands of their business distract from bigger picture growth goals and personal aspirations. Tasks like "call this customer" and "email that estimate" take attention away from "start an online store" and "coach my child's Little League team".

Infusionsoft developed the free guide to help small business owners like you recapture those dreams by showing you a better way to convert leads, grow sales and save time.

In the guide, you'll learn seven successful strategies for:

• Capturing, nurturing and converting leads.
• Increasing conversions with highly-targeted communications.
• Saving time and money with marketing automation.
• Creating lifelong fans that advocate for your brand.
• and much more.

Download the Free Small Business Marketing Guide today and discover a proven framework for developing a more streamlined, scalable marketing plan and watch your small business grow quickly and profitably.


Other free resource guides from Infusionsoft:

1. Internet Marketing Guidebook - 30 Proven Internet Marketing Strategies to help you grow your business online.

2. Email Marketing 2.0 Report - Discover how to close more sales, get repeat business and build lasting, profitable relationships with your contacts using email marketing.

3. The Edge of Success Guide - A must-have resource guide that will help you take your business to the next level.

4. Website Conversion Guide - 13 proven strategies to boost your website conversion rate.

Did you find the guide helpful? Please let me know.


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Until my next post, enjoy your free guide!

13 Ways to Boost Web Conversion

Infusionsoft, the Leader in Marketing Automation Software for Small Businesses have created yet another quality free guide: Website Conversion Guidebook which contains 13 proven strategies to boost your website conversion rate. Here's a bit more info...

Many companies believe that in order to generate more leads from their website, they must invest more in expensive SEO and PPC - This isn't true. There is a better (and less expensive) way to generate leads by improving your conversion rate. A small increase in conversion can double (or even triple) your sales.

Improving conversion isn't hard and to help you, Infusionsoft have created a free guide with 13 easy strategies (from high-level strategies to nitty-gritty details) that will boost your conversion rate. The best part is, you don't need to be an expert in online marketing to implement them.

When you download the free guidebook, you'll learn how to:

• Use magnets, such as free reports, to attract visitors.
• Turn visitors into leads through webforms.
• Use permission-based marketing to convert leads into customers.
• Optimise you website layout and webforms to maximise opt-ins.
• and much more.

Learn how to boost your website conversion rate by downloading the free Website Conversion Guidebook today.


Other free resource guides from Infusionsoft:

1. Internet Marketing Guidebook: 30 Proven Internet Marketing Strategies to help you grow your business online. Click here to download your free guidebook.

2. Email Marketing 2.0 Report: Discover how to close more sales, get repeat business and build lasting, profitable relationships with your contacts using email marketing. Click here to get your free report.

3. The Edge of Success Guide: A must-have resource guide that will help you take your business to the next level. Click here to download your free guide.

To Your Success!

9 Proven Techniques To Double Sales

As mentioned in one of my earlier posts, I'm always on the lookout for good marketing resources and freebies to offer my readers and this is no exception. Infusionsoft, the Leader in Marketing Automation Software for Small Businesses have created yet another quality free ebook: The Edge of Success, a must-have resource guide that will help take your business to the next level. Here's a bit more info...

Building a successful business takes a lot of work, but it doesn't have to consume your life. You can have the business you've always dreamed of - without spending every waking hour on the phone or at a computer. Infusionsoft have created "The Edge of Success" to give you the tools to grow your business the right way.

With your free copy of The Edge of Success, you'll learn:

• How to convert your website into a money-making machine
• Simple ways to generate more quality leads (that will eventually turn into customers)
• How to use "motion-sensor" marketing to give your prospects what they want
• How to turn existing customers into repeat sales (and raving fans)
• and much more

The Edge of Success is more than just an ebook. It's a must-have resource guide that will help you take your business to the next level, and you'll reference it again and again. The 9 building blocks in the book aren't just theories... they're actual processes that you can implement into your business today (and start seeing results tomorrow).

Now's the time to take your business to the next level. Download your FREE copy of the Edge of Success and put the 9 building blocks to work for you.


Other free resource guides from Infusionsoft:

1. Internet Marketing Guidebook: 30 Proven Internet Marketing Strategies to help you grow your business online. Click here to download your free guidebook.

2. Email Marketing 2.0 Report: Discover how to close more sales, get repeat business and build lasting, profitable relationships with your contacts using email marketing. Click here to get your free report.

To Your Success!

30 Proven Internet Marketing Strategies

As a savvy business owner, you know you should tap in to social media, ramp up your SEO efforts and work on your website and email marketing. But how do you grow your business online while still managing everything else in your company?

Plus, where do you even begin? What if you've never tried PPC ads, Google Analytics or article marketing? How do you start? Easy...

Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth. Download this FREE Internet Marketing Guidebook and discover:

• How to instantly improve your website effectiveness
• Simple ways to improve your search engine rankings
• Where you should spend your online advertising dollars
• The easiest ways to engage in social media
• And much more

Ultimately, you'll learn 30 fast and easy ways to grow your business online...and you can do it all without having to become an expert on every topic! Click here to download your free guidebook.

To compliment the guidebook, Infusionsoft have compiled a Free Email Marketing 2.0 Report. In this free 5-page report, you'll discover how to close more sales, get repeat business and build lasting, profitable relationships with your contacts using email marketing. Click here to get your free report.

To Your Success!

How Effective Is Your Website?

Your website is your "storefront". You should put as much into your virtual storefront as you would to the front window display at a traditional store on the Main Street. Your website needs to attract customers and keep them coming back for more.


Website Evaluation

Pull up your website. Pretend you are a new prospect and ask yourself the following questions. Or better yet, find someone who has never seen your site before and ask them to answer these questions:

1. Where do your eyes go first?
A visitor to your website typically has an attention span of only a few seconds. That means your website must "hook" them in that amount of time. Make sure the first thing they see/notice is something interesting enough to buy you more time.

2. Do you know right away what this website is about?
Again, you have limited time to get your message across. If there are too many distractions, a site visitor may not ever know what you are selling.

3. Is the important information "above the fold?"
Most site visitors want to know the details without doing a lot of work. If they have to scroll down to find the main idea, they will likely leave earlier than you'd like. Make sure that your Unique Selling Proposition (USP) is clearly spelled out. This is a piece of information that says in one sentence or less why someone should do business with you. Make it clear and prominent on your site.

4. Can you easily find the benefits of the product/service?
A visitor to your site wants to learn as much as possible about the benefits of your product or service. Features are important, too, but the most important thing a visitor can take away is a sense that this product or service will make an impact in their life… for the better.

5. Is there a clear call to action?
If customers like what they see, it is important to move them along quickly. There should be a prominent, clear call to action on your website. Your call to action may be to buy now, start a free trial, learn more or something else. Make sure that you are not sending mixed messages with too many calls to action. Choose the one or two that matter most and make them easy to find.

6. Are the colours and images aesthetically pleasing?
If your website is too busy or jarring, you will lose visitors. Take a little time to coordinate colours and to implement high quality images that add to your message.

7. Is the font easy to read?
Make sure your font is easy to read and is not distracting. Don’t get fancy; just stick with a simple, sans-serif font in a contrasting colour to the background.

8. Are there bulky sections of writing anywhere on the page?
Long, bulky paragraphs are likely to get skipped. Try breaking up your copy into smaller sections that get the point across quickly.

9. Do the menu items clearly tell you where they will take you?
Site design and usability are important considerations that often get overlooked. Think about what information you would want to find if you visited this site, and plan your menus accordingly. There should almost always be an "about us" and "contact us" page.

10. Is there an easy way to contact the business?
If your website does its job, you will likely have interested prospects who want to learn more or simply have a few questions. Make sure they have an easy way to find you. Potential customers also want to know that they will be able to get a hold of you if needed in the future, whether for warranty service or support.

11. Can you find out more about the owner or employees of the company?
Visitors often want to know that they are dealing with real people. Having an "about us" page is a great way to show the world why you are the best one to handle the job. Include photos, too – everyone likes to associate a face to the business.

12. Do you feel personally connected?
Visitors who feel personally connected will be more likely to stick around and/or become a customer. Tell your story, and tell them why you are the right choice. You can personally connect with your visitors by being honest, using a conversational writing style and including real testimonials from other customers.

13. Is the writing corporate or conversational?
Corporate writing is good for… well, big corporations. But a small business shouldn't pretend to be a big, formal entity that is disconnected from the public. Your ability to relate to your customers is a big reason why they will eventually choose you – start right away with engaging, conversational tone in your writing.

14. Is there a web form above the fold?
A web form is really the only way to capture leads from your website visitors. Make sure that it is in a visible place above the fold. The better it looks, the more people will fill it out.

15. Is the offering appealing enough to make you want to give your email address?
Your web form should also offer an incentive piece to spark a visitor's interest and convince them to give you their information. Make sure that this incentive piece is appealing – offer real tips, actionable advice or special deals that will immediately help your prospects.

16. Is there multimedia?
Multimedia is a great way to add character and interest to your website. Videos, podcasts, tutorials and other multimedia options allow you to present your message to your visitors in a way that appeals to them.

17. Are there links to social media?
Social media allows you to communicate with your prospects, and it allows them to communicate with each other. Include links to your blog, Facebook, Twitter and other social media accounts. Make it easy for everyone to find you on social media… even if they don't fill out your web form, they may choose to follow you in some fashion.


The Next Step

Once you determine the areas of your website that need improvement, develop a plan to start implementing changes. You don't have to do them all at once - do a few at a time until you have a website that you can be proud of (and one that consistently brings in sales).



Many thanks to Infusionsoft for the content of this article. For more tips plus things you can do to improve your Internet marketing and get your business on the path to business growth, download Infusionsoft's Free Internet Marketing Guidebook. For more information on this guidebook, see our post at:
http://www.derekjones.co/2010/10/free-internet-marketing-guidebook.html.

Free Internet Marketing Guidebook

While online, I'm always on the lookout for good marketing resources and freebies to offer my readers. Recently, I discovered a Free Internet Marketing Guidebook from Infusionsoft which I think you'll find extremely useful. Here's a bit more info...

Infusionsoft have been in the small business world for quite some time and they know what it takes to grow a business. So, to help fellow entrepreneurs, they've compiled a guidebook of things you can do to improve your Internet marketing and get your business on the path to business growth.

As you read the guidebook, you'll discover:

• How you can make your website more effective
• Easy ways to drive traffic to your site
• How to capture and target-market new leads
• Strategies to perfect your email marketing
• And a whole lot more

Everything you learn from the guidebook can be implemented today. This is a great resource for anyone hoping to capture more leads, close more sales and get repeat business. Click here to get your free guidebook.

To compliment the guidebook, Infusionsoft have compiled a Free Email Marketing 2.0 Report. In this free 5-page report, you'll discover how to close more sales, get repeat business and build lasting, profitable relationships with your contacts using email marketing. Click here to get your free report.

Enjoy!