Tuesday 18 December 2012

5 Helpful Tips To Recover From Recent Penguin Update

Google Penguin
It cannot be denied that millions of websites were severely affected by recent Penguin update. Google's Penguin move is viewed as evil by thousands of web owners and bloggers all over cyberspace. On the contrary, it is also a positive although stringent approach to clean sites that have been filled with spammy articles and have used keyword stuffing deliberately to achieve page rankings. It's time to go back to the drawing board and start a new using these 5 helpful tips to recover from recent penguin update.

1. Create unique and viral content

This is your first step to rehabilitation which involves producing quality content that can go viral. Linkbaiting using catchy phrases can help generate organic traffic for your site. In order to be viral, you must know trends and latest updates on the niche you promote. Google will certainly appreciate the natural growth of your web pages. Remember, Google doesn't rank websites, it ranks pages so ensure quality content for each page.

2. Clean your site by removing bad links

It is impossible to remove all bad links but you can minimize them. Links that connect you to bad sources diminished your site's reputation; hence, this also tells you to be more cautious with link building next time. You can also use tools that help you trace outbound and inbound links. Even spammy comments and posts by bloggers on your site must be removed.

3. Promote guest blogging

Search for sites similar to yours which have high reputation. Try to invite these bloggers to guest blog on your site. It would also be wonderful to do the same for them to establish authority and attract new leads. Plus, you can build new relationships that can give your site more leverage. Make sure that your content offers something new or fresh to the audience.

4. Create variety for your anchor text

Get more creative and do your homework on keywords. Research on high value keywords with low or medium competition. Make sure that these keywords are highly relevant to each page on your site. Redundant use of phrases will definitely put you on a bad light. Yesterday's practice was over optimization of sites that involved high keyword density. Today, Google's Penguin says "less is more".

5. Look for high-quality directories for link building

There are tons of reputable directories for article submission like Ezine that can promote your site well. Niche directories and blog directories should also be your target. Keep an eye on incoming links to your site because the sources matter. You can also try government or educational institutions for quality link building although it's a long shot goal.

Aside from the given tips, there are still many pitfalls to avoid. But as a general rule, you can play safe by creating your site for people not for algorithm purposes. When readers love your content, products, or services, you can generate massive amount of traffic. You can also explore social media networking for establishing business relationships and positive online presence. Recovering from Penguin update is not really that difficult as long as you're willing to make some changes.

About The Author: Jason Smith is an online consultant. Jason likes blogging about online strategies that are related to SEO, Content, PPC and Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

Did you like this article? Has your site been affected by the recent Penguin update? Please let Jason and myself know by leaving us your valued comments below.

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  1. I do not really follow seo tips these days! But get to read your post after years of gap! Nice reading! And your suggestions should diret readers in right path. keep it up.

    1. Thank you Sid and for taking the time to leave a comment. I'm know Jason will be pleased that you enjoyed his article.


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