Friday 15 February 2013

Using A Blog To Promote Your eBay Store

If you have an eBay store, a blog is a fantastic way to generate more traffic and more interest in your products and auctions, which could potentially lead to more sales. So how can you best use a blog to promote your eBay store?

Focus on a Niche

The best way to utilise a blog for promoting your eBay store is to focus on a particular niche. For example, if you sell fishing equipment through your store then focus your bog exclusively on this topic. This will give your blog more focus, and you will be able to better target the types of customers that you are looking for by writing interesting posts about your product and the niche in general.

If you sell a variety of products that are not related, consider creating a blog for each niche rather than using one blog to promote all of your products. This will keep your blogs far more focused and appealing to your target customers.

Optimise Your Posts

One of the main aims of your blog is to attract potential customers who you can then direct to your eBay store. One of the best ways to attract visitors is through the search engines, so you should optimise your posts using suitable keywords.

Rather than just optimising your posts for product names, carry out keyword research for long-tail keywords and use these in your posts. In this way you can attract people to your blog who are looking for information in the search engines. Once they start reading your blog, you can direct them to your eBay store.

End Your Posts in a Call to Action

Don't forget the main purpose of your blog: to send visitors to your eBay store. With this in mind, it is a good idea to include a "call to action" at the end of each blog post and throughout your website directing people to your store.

For example, if you write a blog post about a specific product, you can end the post by linking to your auction or that product category in your eBay store so that it is easy for your readers to buy it.

Make Use of Social Media

Starting a blog and finding readers is hard work, and you may get more success by linking your blog up with your social media accounts. A lot of eBay auctions are quite immediate, and people are looking for a particular product at a particular moment. When you write a blog post about a product, tweet about it as well because this may attract attention from people who are looking for that particular product at that moment.

Once you have built up followers on Twitter and Facebook, you may find that they start to share your posts, which can send more traffic to your blog and generate more interest in your auctions.

Stay in Touch

Getting traffic to your blog is the hard part, so don't waste that traffic by failing to capture the email addresses of your visitors. If your visitors are interested enough to sign up to your email list, they are high-value targets and you can target them with special offers and time-sensitive information such as the imminent launch of a new auction for an interesting product.

Launch a Blog Today

Launching your own blog is an excellent way to market your eBay store, and the best thing of all is that it is very easy to get started. Check out if you are unsure where to start. Once you have bought some hosting you can get your own blog up and running in hours. You could even launch a blog on Blogger or for free, so this is also worth considering. Then just work hard and publish regularly, and you could start to generate more interest in your eBay auctions.

About The Author: Amy Sawyer is a freelance writer from - a UK based parcel delivery service specialising in affordable courier services for eBay sellers.

Did you find this article helpful? What other methods do you use to promote your eBay store? Please let Amy and myself know by leaving us your valued comments.

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1 comment:

  1. Great post Derek. Will share in one of my posts at my blog.


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