Monday 7 January 2013

How And Why You Should Start A Blog To Promote Your Business

Blogging for Business
The matter of "How" is the easiest to answer because there are only two methods that make any sense. The first is to build a blog into your current website. The HTML coding is different to a regular website, but is still readily available online. You may hire a web designer if you feel you may struggle to add a blog page to your website.

The second method is to use a free online blog creation service. There are websites that offer the tools to create your own blog for free. Usually the only thing you need to pay for is the web space you have to buy from a host. You may pay for a blog creation GUI or toolkit, but it seems silly when there are so many good ones online that are free.

The question of why you should create a blog to promote your online business is another matter. A blog to promote your business is not going to buy you a lot of traffic, and is unlikely to be a very fruitful endeavour. There are few reasons to create a business blog, but nevertheless here are a few reasons that you may consider.

It's personal

It is a very personal form of communication, which is unlike any other form of business communication. Most other business communication is headache creating in its professionalism, or mind numbing in its promotional tone. A blog may be used to put things back onto a more personal level. The business owner may engage with their customers on a more one-to-one level. This will mean that any of the blogs readers may be able to identify with and connect with the business and its products.

It is another company signpost

There is a small chance that people will attend your blog to research into your business. People who are clever shoppers are going to search around for extra details about your business or products. They are going to look at your website but that is only one resource. They can look at other blogs, review sites, and find more information about you too. Whilst doing this, they may stumble across your blog which is going to give them a second resource of information about your business or products, which is coming from a positive source.

It grows your marketing efforts

It helps you to mature your advertising campaign by forcing you to think about your business in more detailed terms. Your marketing campaign should be constantly moving forwards and growing. You are forced to think about your business, its online reputation and marketing strategy whilst writing blogs about your business. This is going to lead you towards epiphanies about your marketing efforts, and will point out any mistakes you are making.

Comments from others

Your comment section may help to improve your research and marketing efforts. The traffic you will receive on your business blog is unlikely to be high or consistent, which means that comments are going to be even less likely. Nevertheless, the comments you do receive may point out the concerns of your customers and supporters. You may use this information to improve your marketing and research efforts.

There is a chance of occasional traffic

The possibility of extra traffic to your site is negligible, and not worth the time it takes to write the blog, but is still a bi-product factor of your blog.

You can link from it and improve your websites SEO

It gives you a controllable domain from which you may link to your website repeatedly. The links will be strong because they are from directly related content. They will also be more permanent because they are unlikely to break unless you break them personally.

You will gain snippets of perfectly worded marketing material

Occasionally we all have little moments of pure genius, when we write something that is perfectly worded and concise. This may happen every now and again whilst writing your blog. That little snippet of marketing gold can be cut from your blog and integrated into your website so that it has a more powerful effect. It may just be one line, but it comes out so perfect that you decide to make it a tag-line for your website. You may have spent a lot of time coming up with your websites marketing phrases and tag-lines, but if you are forced to think about your business every time you create your blog posts, you are bound to think up new and better tag lines and marketing phrases.

About The Author: Korah Morrison, writer on essay writing services that helps students to write essays of any complexity. She writes about SEO, blogging, social media, internet marketing and other tips.

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Related articles:
How To Get Business By Blogging

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1 comment:

  1. Nice article. Every business should incorporate a blog within their marketing strategy, not only for traffic but for added support and personalization.


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