Monday 28 January 2013

6 SEO Techniques That We Can Learn From The Ants

There are lessons to be learned in many parts of your life, but when was the last time you looked downward at the small line of ants trailing across the ground and thought that there was a lesson there in SEO? Ants are incredibly hard workers and run their colony in a very distinct manner. In this are a number of lessons that SEO teams can learn from and put into practice.

Here are 6 techniques you can learn from ants to help give your SEO strategy the boost that it needs.

1. Commit yourself to the work - Ants are hard workers. Regardless of what their role is in their colony, they commit themselves to work hard to fulfil their duties and help their fellow colony mates survive. For your SEO strategy to survive, you must be just as hard working and committed as ants are to helping your business.

2. Make it simple to understand - In an ant colony, every ant plays an important role in helping their fellow colony mates achieve a specific goal. To do this, each role is designated and a map is defined with all of the key components making it simple for any ant to know where they must go and what their role is in the colony to succeed. As an SEO technique you should also make navigating your website simple and straight forward. To do this, submit your site map to the search engines so that they have a clear overview of which pages they should index and what their users will benefit most from.

3. Leave trails to gain more traffic - Ants leave trails as they walk to and from their colonies to help guide them and their fellow colony mates back to safety. Online, humans leave trails through blog posts, comments, social media networks and other places that serve as a trail back to a specific business website. These trails can help people, just as they help the ants, go in the direction of the websites of products and services they can trust. When these trails are left around the internet, traffic increases naturally and search engines can see that the trail that has been left is one that can be trusted helping improve SEO efforts.

4. Use your colony of customers to carry your business - Ants have been seen carrying leaves and other insects far bigger than themselves back to the colony. This team of ants come together to bear something larger than themselves on their back. Your customers can do the same and help carry your website to success. Ask your customers for referrals and you in turn will help drive more traffic giving your SEO a boost by generating more traffic.

5. Plan ahead like an ant - Ants are constantly planning ahead for the future and creating contingency plans if their chemical trail is somehow erased or something happens to their well-oiled colony plan. With constant algorithm updates from search engines, SEO gurus must do the same. Plan ahead for any changes that you anticipate could impact your website and be ready to make the necessary changes so that your site is minimally impacted and your business can still remain on the top of the search engine results.

6. Take pride in your work - Perhaps the most important lesson ants teach us about SEO and all types of work is their attention to detail and understanding of the reliance put on them by others in their colony. Your boss and other departments in your company count on your ability to keep the website ranking high up in the search engines. This is not a task that should be taken lightly and instead, you should use this trust that your team has put in you to be diligent and mindful about the quality of SEO techniques you are using. Just like a colony of ants, you want to hand over your best work each and every time.

Ants have been around for centuries and offer many lessons to help improve the way we conduct our own business. By learning from these hard working creatures, you can improve your SEO strategy and continue to rank high on search engines.

About The Author: Patrick Del Rosario is part of the team behind Open Colleges. Patrick enjoys blogging, travelling, and photography. Patrick together with his father runs a Photo Studio in the Philippines. If you have a blog and would like free content, you can find him on Google+.

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  1. Interesting post! I will never look at ants the same way again without thinking of SEO! :)

  2. I book marked your article. Your points are very clear. Thanks for sharing with us.


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