Friday 18 January 2013

Five Reasons Why Your Company Needs Professional Email Marketing Templates

Email Marketing
In order to take their first steps with email marketing, all companies must take of three key areas: content, contacts and design. Without content you don't have a message, without contacts no-one to reach... and without design? Without design, you lack the professional touch; which is the key to converting leads.

Now, any company so much as approaching this marketing platform should have an idea of what they'd like to say. Newsletters can be packed with a combination of blogs, company updates, videos, images; whatever suits them. With who they'd like to reach it could be a certain type of consumer or business, although "the more the merrier" applies in most cases. With design it becomes a little more problematic, as this belongs to entirely different field - requiring an entirely different range of expertise.

You can try getting your head around Photoshop for a couple of hours every day, tweaking thousands of filter dials until your mouse eventually gives up. Alternatively, you could take a short-cut around the design route and outsource your email marketing templates. Here's what's in it for you.

1. A quick solution

Just think about all the time you could be spending on your brand messages while you're dragging yourself through editing tools, and for what? Just so you can say that your company made everything in the email newsletter when asked? People don't particularly mind about who designed the template, mainly because they view design on a subconscious level. The design entices them into the message which then becomes their main point of focus. Dedicate your man hours to the content and let the experts take care of the rest.

2. Cost effectiveness

Aside from all the time spent in their realms, have you checked the price of editing tools? Email marketing templates provide a cost effective solution for your company, often negotiated at a monthly rate. Rather than buying software and hiring specialist support, you can part with a fixed cost and get creating your messages right away. It is services like this that make email marketing such a cheap activity to maintain.

3. Made for all manner of companies

With often hundreds of templates to choose from, you'll always be spoilt rotten when it comes to selecting the right template. These will then be able to feature any pictures, text and video you need to make your message complete.

Not only this, companies with a bit of technical know-how can apply the custom touches to their email with a bespoke HTML editor tool - these are offered quite often to subscribers of a premium email marketing software package.

4. The professional touch

While your competitors are enjoying a healthy return thanks to their professional templates, you could be left with a shrinking email list due to your amateur-looking messages making people decide they want to unsubscribe. People won't give your content a single thought unless they're inspired to read on. It's through professionally designed templates that people are drawn into not only reading through a message, but clicking on links to visit your site. Their mailboxes are flooded with email messages every day, so you should always be looking to make yours stand out.

5. A rapid turnaround

So, you've designed your very first template and an internal survey says it doesn't work. Then what? The best thing about investing in an email template service is you can turn such events into a learning curve, rather than a disaster. All you'll need to do is pick a new design for your message and send again. The other option is to spend more hours attempting to come up with a second attempt, only to find that your email list does not like that one either!

About The Author: Stuart Wooster has been learning about digital marketing since 2007 and writes on behalf of Mailing Manager who provide email marketing templates. In his spare time he likes furthering his knowledge with personal projects.

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Related articles:
Why Choose Email As A Marketing Tool?

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