Monday 31 December 2012

How To Expose Your Business With Social Media

Social Media
With the growing array of social media websites out there, including Facebook and YouTube, there is now a seemingly infinite source of leads for any business. Hundreds of millions of people browse social media websites on a daily basis, and this new fact of life should be taken advantage of by any business person or companies that wants awareness or exposure for their product/service.

While there are many other strategies to gain exposure, social media marketing strategies tend to be a very attractive one, because of the simple fact that it is completely free, and the results can be seen very quickly. So, how do you expose your business via social media? Here are the best ways to compound business with social media effectively!

Game Plan

When planning to market your business online, it is imperative that you know the three different forms of social media websites out there. Each of these three have their own pros and cons. Hence, a thorough investigation must be done before proceeding. The first type is called Profile and Friend-based websites. This is your typical Facebook or MySpace. Such mediums are ideal for traditional marketing, since members of the community share tons of data with their peers. They provide the opportunity to target certain demographics that best fit your product or service.

The second type is known as Chat, Game, or Interaction websites, which are ideal for marketing other websites, games, applications, or direct download files like wallpapers or ringtone. Last but not least is content sharing websites like that of YouTube and Pirate Bay. These sites are well suited for artists who want to market their art, music, film, etc.

Start Small

Look for a small pond and be the big fish. Don't attempt to conquer the vast expanse known as cyberspace. It is an impossible journey to achieve, even more so to maintain. Always revolve your marketing around a small, yet highly targeted group. Having a tighter group of social media patrons will provide you with the best chance of growing and nurturing lifelong partnerships with clients. Become the "go-to" guy in a smaller community of highly-targeted leads to give you a better leading edge for social media success.

Create Time Limits

You could literally spend all day everyday on this project, and still have work to do. Although it is a great idea to learn slowly but surely, most businesses do not have enough time, labour, or interest in allotting so much of their resources into one particular aspect of business. Some businesses may want to focus more on the technical areas of their business, such as improving their products or services. Devise a time plan that limits your social media marketing to a daily or weekly total without impeding you from doing other important tasks - especially because social media is not everything. It has a lot of hype, but the real world still exists!

Interact With Visitors

Communication is key to social media marketing success. Merely placing a blog post or setting up a Facebook fan page won't do much for you if your visitors sense the flow of communication is only one way. Not interacting with your visitors is generally the most common mistakes that halts the growth of a virtual community.

Exposure is vital for any business or company dreaming of success and profit. But to get exposure, one must earn it. Using social media strategies, both entrepreneurs and marketers can build exposure for their brand, products, or services in a faster, more efficient and highly specifically way.

About The Author: Melissa Rodgers writes about social media, business and more.

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The 10 Basic Rules Of Social Media Marketing
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How To Use Facebook For Your Small Business
9 Tips For More Effective Facebook Marketing

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  1. I launched The Worldwider this March and have been using social media to gain more exposure ever since. This post really helped me pinpoint some issues that I've been having with social media. Thank you so much for your help!

    1. I really happy that the article has helped you Sharon. I wish you every success with your new business and if you require any additional help with regards to social media, just let me know.

    2. Thank you very much! Good luck to you and happy new year!

    3. My pleasure Sharon and Happy New Year to you too. Hope 2013 brings everything you've ever wished for.


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