Monday 24 December 2012

What Steps Should You Take To Make Sure Your Site Is SEO Friendly?

SEO success starts at the web development stage.

SEO (Search Engine Optimization) requires more tech than the repetition of a few key words. Search engines rely on "spiders" to crawl through "links" to create individualized databases, like file cabinets, of topics. Spiders cannot crawl where there are no links. The key to SEO success starts with your Webmaster interlinking the entire page using appropriate links, key words and title tags, including succinct meta descriptions.

The best way to ensure good linking is to format important content, as well as links, in HTML. Java and Flash are ignored by spiders and are therefore not serving to optimize your SEO. Links should always lead back to the home page and therefore connect the entire site; if a person can't easily navigate a web page, a spider won't be able to either.

Conversely, keep the links to a minimum; spiders cannot traverse every link available. Also, search forms to link to information within the site only serve to help the human reader who has already found your web page, not the spider who will serve to up your site's frequency.

Key words are important for the spiders to find your article, but also for the reader to choose your piece to reference. Do not choose ten key words and expect a high ranking; SEO is not shooting fish in a barrel. Instead use one key word and focus on developing its importance, starting with the title. The key word should always be featured in the title tag, preferably as close to the first word as possible. Using the key word frequently throughout the article will up its frequency and therefore the likelihood that a spider will recognize and retrieve it. Also, urge your Webmaster to feature the key word in your URL. Abusing key words will ultimately bog down your article's message as well as make it irrelevant to many readers.

A title tag, as mentioned before, is vital to search engine marketing. The title tag appears in three key places: the browser, the search engine page and other websites. Besides the content, an appropriate title tag is the most important thing your Webmaster can create for SEO. Your title tag, which should always include your key words, should be less than 70 characters and give relevant information regarding the featured content.

The title tag's support system is the meta description. This synopsis should also contain your key words, which Google will "bold" in your key word search. A compelling description will draw more click-through traffic to your page. Search engines usually only display the first 160 characters, so keep it succinct.

By educating yourself on the importance of excellence in linking, key words and title tags, you can make sure your web site's success starts in the development stage.

About The Author: David Wolfskehl is an author, speaker, and consultant for professional service providers, attorneys, and CPAs. He is the creator and author of "The Micro-Niche Method" and often speaks to businesses of all sizes on the topics of niche business development.

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Until the next post on Friday, have a fabulous Christmas!

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