Wednesday 5 June 2013

Alexa: The Ultimate Web Browser Toolbar

A web browser toolbar is of immense assistance for individuals who regularly make use of the internet to gather information. These toolbars help in cutting down your surfing time considerably thus leaving you with more time to do what you want to do with the gathered information.

One of the many effective toolbar includes the Alexa toolbar. The amount and diversity of data that can be picked using the Alexa toolbar about a webpage is truly marvelous! Alexa provides us two of the most essential toolbar info i.e. Traffic Rankings and Related Links, which are basically totaled results of what the Alexa toolbar users do while browsing the internet.

All the top entrepreneurs are in support of this toolbar and are making proper use of it. The information provided by this toolbar can be used not only to check your website's ranking but also to enhance it. At the end, the main aim of any company's website is to generate revenue. All those companies present on the internet are looking for either selling their website to generate maximum revenue for it or augmenting their website's profit by selling advertisements on it. If you are looking to do the same, then you need to be aware about Alexa toolbar and its rankings.

Alexa rankings are the most popularly used statistical application that evaluates a website's online popularity and traffic ratings. Unlike PageRank (by Google), that merely assesses particular pages of a website, Alexa rankings apply to the whole website!

Alexa toolbar tracks how people use the internet and turns this information into ranking statistics for the website. It generates a statistical measure of your monthly unique visitors. The site ranked as number 1 has generated the most traffic. This information on the amount of traffic generated by your website helps you in determining the effectiveness of your marketing campaign. It also tells you how your competitors are doing in the market and lastly, it helps you determine ways for enhancing your reach and visibility in the web world.

Other useful information that can be gained from the Alexa toolbar is the URLs or links to a number of sites that are similar to the websites being looked at, at the moment. You may be wondering how that is helpful. For instance, if you are searching for information on reptiles, you start by searching the term on a search engine such as Google. As a result, you get a list of URL's that match the keyword entered. As you click on one of the many URL's from the listing and surf through the associated website that deals on the topic of your interest, you will instantaneously be presented with links on the Alexa toolbar of comparable other websites. If at any point you feel that your present website or webpage is not up to the mark or if you feel the need to explore your options, all you have to do is merely select the link of a similar other site displayed on the toolbar.

Other beneficial features that are accompanied by Alexa include toolbars that help block pop-ups, ability to calculate the "reach" of your site per million toolbar operators, info on which others sites are linked to your own, search in numerous platforms such as Google, dictionary, news etc., email a webpage to someone, be instantly transferred to for online shopping etc.

In conclusion, Alexa is an effective instrument for that is used for determining a site's rank or spot in the web world. It is remarkable to note that Google itself makes use of information provided by Alexa to rank and index websites. Whether you want to use it for daily surfing or as part of your business, all you need to do is simply install Alexa in your preferred web browser.

About The Author: Patrick Simpson is a reputed web designer and content writer at a leading web marketing at Patrick is also proficient in dealing with complicated subjects on search engine marketing, those that mostly relate to current topics and has recently taken up blogging. For those who are aspiring to pick a career in this field should definitely follow his blog!

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