Friday 12 April 2013

LinkedIn Groups For Marketing: How To Create The Buzz And Get Noticed

It is now a well-known fact that LinkedIn is the Facebook of business community. It has become a very common practice amongst businesses to look into the LinkedIn accounts for business related or professional information on any company or individual. So, you must be careful about what you post on your LinkedIn page and the image that you portray there. Here are a few tips that will help you in creating the buzz and getting noticed.

Install the "Company Buzz" Application

"Company buzz" feature of LinkedIn allows you to keep track of what others are saying about your company across social media platforms. This is very important as the image you have on social media platforms can be a big factor in driving your business. Visit the "company buzz" application page on LinkedIn and you will get the instructions on how to add and use the application. Make sure you go through this thoroughly to get an idea of how to maximize its usage.

Use of Buzzwords

There are a few words that are called as buzzwords in the LinkedIn circle. Essentially, buzzwords are the terms that grab attention of casual browsers. For example, some of the buzzwords are organizational, creative, dynamic, innovative, etc. When a viewer looks at these words, he/she will get an impression of sophistication and professionalism. Also, while people are searching for companies, they use these terms as keywords. So, your company profile has a greater chance of popping up in the results if you use these words.

At the same time, make sure that you don't overuse these terms. Over usage of buzzwords will give an impression that you are trying too hard to get noticed, something you must avoid at all costs.

Post Blog and Twitter Feeds in Your LinkedIn Page

If your company has a twitter account and a blog, make sure that you share those links on LinkedIn. There is a feature on the site that allows you to automatically link your social media feeds and blog feeds on your company's page. By doing this, you don't have to worry about posting the same thing on LinkedIn again.

Leveraging your Employees' Profile

The type of employees that your company has projects a relevant image of your company. For example, if you have a team that is experienced and well qualified, your company's image will receive a boost. The trick here is to make clever use of the profiles to boost the reputation of your company and create a buzz. This is within ethical realms and permissible.

Building Network

Don't expect people to start connecting with you right away. You must be proactive in building a network. Send out invites to people and start a network. Once you have done that, others will also want to stay connected to your profile. Join some groups and comment actively on posts. That will help you in creating an image for your company and get noticed.

About The Author: Grace Beckett is a Content Strategist and Senior Writer with Godot Media - a Content Marketing Firm. She works with small and mid-sized businesses, helping them create a solid Internet footprint. She has also helped many online businesses develop a blog writing strategy. Her other interests, besides internet and content marketing, are fashion and technology.

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  1. Thanks you for these tips. I work for a Ecommerce web development company and these tips will come in useful.

    1. Hi Monisha,

      Good to know that you found it useful. Thanks!

  2. Very good advises Derek!

    The business solution online is often to have patience, not working too hard but be aware that everything takes time to build up.Simple, a long term perspective and improving slightly from day to day.

    1. Thanks for liking it Mattias. Yes, agree with you that online business solutions takes time and needs patience, no matter how hard you work.

  3. Hi
    Yeah great advice, I would use Linkedin to share my company info.

    Thanks Grace

  4. I am a LinkedIn member and find this social media tool to be one of the most valuable ones in existence.

    That being said, the information about Company Buzz is lacking in detail. I've never heard of this feature on LinkedIn, and when I went to the site and typed the words into the search window, I didn't get any explanatory results. Is this a feature of the Professional Level Membership with LinkedIn? (I use the free version.) I searched all tabs on LinkedIn and couldn't find anything referencing "Company Buzz", so I'd like more information on this.

    - Dawn

    1. I did exactly the same thing, and with exactly the same results.

    2. Hi Dawn and Anna,

      It's an app by LinkedIn, you need to add it to your profile, it's not readily available.Just Google for company buzz(or click on the link and you will find a link to LinkedIn company buzz app and just add it to your profile and enjoy using it. Hop it helps you :)



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