Monday 1 July 2013

Keeping Your Pages Afloat On Google By Using The Disavow Tool

Google Disavow Links Tool
In today's online world, one of the most important parts of any effective business model, whether it is for a small business or a major corporation, is ensuring that the company's online presence is visible to potential customers. This means that the company's website must have a high Google search ranking. However, in order to achieve this, a company must be prepared to modify its online presence, especially when "bad links" result in Google downgrading its search engine ranking. This is where using Google's disavow tool can become a vital part of any online management strategy.

What are Bad Links?

Bad links are links that not only do not improve the company's Google page ranking, but also can actually result in Google downgrading the page's ranking, whether it is due to manual action or an automated downgrade by the Google search algorithm. In some cases, a bad link may be the result of previous publicity strategies that have now run afoul of new ranking policies on the part of Google. For example, an advertising firm may have attempted to increase their client's page ranking by creating hundreds or even thousands of low quality and spam style links. In other cases, these bad links may have been created by third parties that are not under the direct control of the company.

In many cases, these low quality links will result in Google taking action against the page or domain, either downgrading its rank or in some cases, removing it from search results entirely. That can be disastrous in today's increasingly Internet oriented marketing environment.

Using Google Disavow to Destroy Bad Links

The Google disavow tool is designed to effectively remove these bad links. Essentially the tool tells Google to no longer count those links in its algorithm. Disavow has the same effect as putting a nofollow tag on a link. In addition, the disavow tool can be used to eliminate entire domains from consideration in addition to individual links. In many cases, this may be a wise decision since these domains are unlikely to include any high quality links.

Removing links and domains with disavow has several advantages. The first advantage is that it can prevent the individual from ever suffering a downgrade in the Google search rankings by pre-emptively controlling low quality links. Secondly, if Google has already taken action, using the disavow tool can be an excellent way to remove poor links in preparation for submitting a reconsideration request to Google.

Disavow and Negative SEO

Another advantage of the disavow tool is that it can effectively provide a defence against negative SEO campaigns. These actions, often by competitors or electronic vandals, attempt to flood the Internet with a vast number of low quality links, without the owner's consent or knowledge. By using disavow, the owner can quickly and effectively remove these links from Google's consideration, effectively defending his or her page rank from these unethical attacks.

Ultimately, using the disavow tool can be a powerful and proactive way to protect a page from the damaging effects of bad links. Whether it is due to a malicious negative SEO campaign or simply the result of overzealous advertising attempts, bad links can become an anchor, dragging down or even sinking a page in Google's search rankings. By using the disavow tool, the owner can help ensure that his or her page remains at the top of Google's search rankings, rather than being consigned to their depths.

Did you like this article? Please let me know by leaving me your valued comments in the comments section below.

Related articles:
Google's Disavow Tool: Use With Caution
Negative SEO: What Startups Should Know About It

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