Monday 14 May 2012

Building Your Business With Social Media

Social Media
People all over the world use social media networks to stay in contact with friends and relatives, share photos, and play games. However, social media can also be an excellent marketing tool for businesses. By building an online presence for your business, you can develop relationships with potential consumers and distribute your brand's message to a larger audience.

Benefits Of Creating Social Media Profiles

  • Small businesses gain instant, cost-effective exposure.

  • Large businesses can connect with previous customers and potential consumers alike.

  • Consumers have another way to ask questions or provide feedback about your business.

  • Consumers can "like" or "follow" your business, which allows you to update them periodically about sales, promotions, and new products.

  • When consumers connect with your business, they are essentially endorsing your company. Their friends see the endorsement and are more likely to purchase products or services from you in the future.

  • Your business can use social media advertisements, such as Facebook's Sponsored Stories, to draw more consumers to your profile.

  • You can also use the platform to strengthen your business's brand and distribute brand images.

Tips To Get The Most Out Of Social Media

Start small. When you begin your social media marketing campaign, create one profile and update it frequently. Don't move on to your second profile until you are comfortable with the first.

Branch out when you are comfortable. Though you should start with one profile, you should also make an effort to move on to others when you are able. Maintaining profiles on multiple social media platforms allows your business to reach the highest possible number of consumers.

Link to your website. Pass your social media traffic onto your website by placing links to the site in several locations on each of your profiles.

Create valuable content. When you tweet, post on Facebook, or send messages to your connections, make sure that you provide something of value in each communication. Consumers don't respond well to overt advertising, but they will feel connected to your business if you consistently provide them with useful information and insight.

Update frequently. Consumers expect to see regular updates on your profiles. If you do not update, your connections may assume that your profile is no longer active. In addition, regular updates "remind" consumers about your brand.

Interact. Two-way communication is a key component of social media marketing. When your consumers comment on your posts or leave feedback, respond to them.

Hire a professional. Consider hiring a social media professional to maintain your profiles. Many social media experts have degrees in business communications, so they know how to reach your target demographic. These professionals also possess effective writing skills and marketing knowledge geared specifically toward social media content creation.

The social media scene is still new to many businesses. Tapping into this resource early will give you an advantage over the competition. By creating detailed social media profiles, updating frequently, and interacting with your connections, you can build rapport with consumers and encourage brand loyalty.

About The Author: Lindsey Harper Mac is a professional writer living in the Indianapolis area. She specializes in writing guest posts covering social media and education. Currently, Lindsey is completing work on her master's degree.

Do you like this article by Lindsey Harper Mac? Please let Lindsey and myself know by leaving us your valued comments below.

Related articles:
The 10 Basic Rules Of Social Media Marketing
Top 14 Benefits Of Social Media Marketing
How To Use Facebook For Your Small Business
9 Tips For More Effective Facebook Marketing

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  1. There's someone I know who is trying to build a business but refuses to use social media as he thinks social media is juvenile! He ridicules people who promote themselves on FB and Twitter. I will forward this article to him to see if he can be persuaded otherwise!

    1. I cannot understand the logic as to why he thinks social media is juvenile, especially with him running a business. Hopefully, this article should change his mind :) Thank you as always Claire for leaving a comment.


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