Monday 16 January 2012

6 Things Today's Internet Marketers Can Learn From Weblogs

Guest Post
Today, I'm delighted to introduce you to a guest post from Teresa Winters. Teresa is a freelance writer, internet marketer and a blogger at where you'll find tips and tricks on how to blog successfully.

Thank you Teresa for guest posting on Derek's Home and Business Blog and I'm sure my readers will enjoy your post.

6 Things Today's Internet Marketers Can Learn From Weblogs

The world had literally shrunk into a global village. Online marketing has grown in leaps and bounds in recent years and is set to grow even further. It is now possible to buy and sell any product or service to willing buyers and sellers all over the world. Unlike offline sales where a phone call or a face to face meeting would promote the sale, in the online world, the quality of personal content is the main determinant as to how well and how much an internet marketer would meet, interact and make known their proposition. Internet marketers are turning more and more towards blogs for the following simple reasons;

1. Displaying their personal expertise - All the people on earth have been gifted with special and unique talents which no other person has. As difficult as this is to believe, it is very true. This means that, each person has a special contribution to make that would add value to another person's life. Aside from having a website, a blog is more personal and allows the owner to showcase their personal gifts in a manner that is unique to them only. Here, they can bond with like-minded people and many others who feel affiliated to the owner. This is a good way of reaching out to many people on a more personal level.

2. Communicating their requirements - The rules and regulations of designing web logs are rather loosely defined. This means that, they can be used for personal and business requirements. A person or company with a unique proposition can use their online log to further elaborate on their needs and requirements with a view to connecting with people who can provide the right solutions. These internet logs can be updated as often as required and at the time that it is required without the necessity of a web designer or developer. This makes them very affordable ways of explaining special requirements.

3. Informing the uninformed - People are always on the look out for new information regarding common everyday problems. They can spend lots of time online going through personal or business web logs to get a viable solution to their pressing issue. Internet logs form great ways of enhancing the information levels of those who are looking for different methods of solving problems. This information expands their minds and allows them to view a problem in a fresh new light from many different angles.

4. Entertaining the masses - Browsing the internet does not have to be tedious and boring. If it was, the World Wide Web would not be as popular as it is today. This is because; people appreciate humor in its many forms and feel a sense of kinship with the person providing the humor. Even if it is only from the portal of a web log, humor shows that a fellow human was behind the creation and therefore it becomes easier to identify and continue this relationship if and when required.

5. Questioning the status quo - Internet logs that provide news, views or any other topics usually have options for leaving comments or questions for the creator. This is an excellent feature because people should always be allowed to ask as many questions as they need. The main idea is to ensure that the questions get answered in a timely manner. Interactive internet logs make the visitors feel well taken care of and this can later blossom into a business or personal relationship depending on what the interacting parties are looking for.

6. Getting a following - In many internet logs, just like many social media sites, options are available to follow the author of the internet log. This is useful for providing updates, modifications, questions and suggestions where required. Furthermore, the web log author feels compelled to keep their online log alive with new fresh and relevant content to keep their visitors loyal. Blogging is a great way to meet and bond with many new visitors with similar or divergent views.

About The Author: Teresa Winters is a freelance writer and internet marketer. She uses her exceptional blogging skills to create user-friendly web based content that both enlightens and entertains. Her aim is to add a personal touch to their online experience.

Do you like this guest post? Please show Teresa your support by leaving your valued comments.

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  1. Great article! Along with social media, utilizing a blog in your online business does enable and provide a more personal touch with your customers. Customer service is extremely important in any business and implementing a blog (alongside other support avenues such as email) helps fulfil this requirement.

  2. So a blog is a web log? I never heard it called that. This article kinda prompts me to start another one. As a housekeeper and gardener, I've learned a trick or two here and there.

  3. I second Anna Walls's question - is a blog the same thing as a web log? I've seen the web log terminology here and there, but couldn't ever figure out what difference was applied to it (if any) compared to the rest of the blogging world.

    Thanks in advance!

    - Dawn

  4. Christian Sarono17 January 2012 at 09:27

    This post contains ideas that I've been looking for. With these great ideas, I can apply this to my project. Thanks a lot for posting this one.

  5. I'll be sure to keep this in mind, since I want to expand my market.


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