Wednesday, 4 September 2013

3 Strategies To Maximize Visibility Of Your Small Business Website

Website Traffic
If you're trying to get a small business off the ground, the internet is a great place to really get your name out there. Unfortunately, many start-up sites don't get the exposure necessary to turn a profit from their endeavor. Part of their problem is not knowing simple strategies that will make people able to actually see and access your website.

This article will offer three specific strategies to help you get the most traffic, and therefore visibility, to your small business website.


Prepare To Change

Recent studies have suggested that small businesses who change up their website and update it with new information regularly have a lot more traffic (and repeat user traffic) than sites that don't. While this might seem trivial, think of it as though you have a subscription to a magazine. Each week, you get the same exact magazine filled with the same articles and the same photographs. You would stop reading this magazine after a week or so, because it ceased to offer you any new reason to read it. That is how you should approach your website, offering something new for people who are willing to return regularly.


Upgrade Your Site

There's nothing wrong with starting out your venture onto the Web with a free service that helps you design a site easily. However, once you've gotten your feet wet, it's time to get out there and pay for a serious site that you are going to have more freedom and versatility with. Furthermore, many of these free creation sites offer you snazzy looking interfaces, but riddle them with ads for users that don't want to see (and if they do, they probably won't see what you can offer!). Pop ups and excessive ads are an eyesore and a nuisance to the average internet user, and so you should take serious steps to avoid these potential deterrents. You don't want to miss out on traffic or potential profit because people were simply too frustrated with the plethora of ads to see your entire site.


Promote, Promote, Promote

This simply can't be stressed enough. Most people would never go to see a movie that they know absolutely nothing about, so why would they just happen across your website when they weren't necessarily looking for it? This can be easily remedied by working harder to get your name out there. In terms of small business sites, it's probable that a good half of user traffic on popular sites could be attributed to promotion on social media outlets. Take advantage of Facebook, Myspace, Twitter, Pinterest, Instagram, and Tumblr to get your name out there and get people knowing what you're providing for them. These sites are free to sign up for, and you can create them simply to promote the primary website. These media outlets can serve to detail promotions you're offering, sales, give away sweepstakes, and much more. The possibilities of how to get people herded towards your actual site are virtually endless.

These strategies are bound to generate more traffic on your small business website. While these are not the only strategies, using them is a great way to get the ball rolling - once you've got these building blocks under your belt, you can then begin to tailor your approach to match your individual needs.


About The Author: Vanessa Milios writes about lessons she's learned throughout her career in business and online marketing. Her recent work is on the Top Online Business Management Degree Programs.

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