Friday, 1 March 2013

Blog Marketing Overview

Blog Marketing
Blog marketing is one of the fastest growing trends in the online arena today. Blogs, otherwise known as web logs, are online journals where individuals document information on particular subject areas. The topic for blogs can range from purely frivolous banter to the more gut-wrenching, hard core serious topics. Blog owners tend to have a section below the blog post for readers to post comments.

Starting a blog online is very easy to do. If you are unsure about how to go about creating the layout of your blog, ask a friend or someone who knows about blog creation. You can get started with many free platforms, such as Blogger or WordPress. Once you have your blog up and running, you need to decide on a topic. Individual bloggers may choose to talk about recipes, children, advice, experiences, stories, pictures, celebrities, traveling, hobbies, etc. Company blogs will vary depending on the niche, but may include posts about professional services, advice on taxes, marketing tips, negotiation tactics, employee recognition, operational consulting, running the business, making the most out of your finances, recent updates for the company, quarterly reports, etc.

Afterwards, you can then get started on marketing. You will need to employ a wide range of various skills in order to make your blog known and subsequently profit from it.

Unless you want to just have an online diary, the main purpose of a blog is to let others know about it. Typically when you first create a blog it is virtually unknown, unless you have given someone the link or have shown it to them. One of the easiest ways to generate viewership to a new blog is to permit RSS feeds to be taken from the blog. You can allow other blogs and websites to publish your blog. Bloggers tend to take advantage of RSS feeds, as it is a great tool for promoting and getting your blog out there.

The key strategy to blog marketing is to update your blog frequently. You may have the most interesting material on your blog but if no one reads it then you would have defeated the purpose of the blog. Readership is an important component of any successful blog. Set a goal for yourself and stick to it. If you advise your readers that you will be updating new posts on a weekly basis ensure that you do so. You want to keep your readers interested so that they can spread the word about your blog.

Apply SEO (search engine optimization) to your blogs. Similar to a website, a blog is more successful once it is SEO optimized. If you want your blog to go anywhere, you will need SEO. The topic of SEO is far beyond the scope of this post, but you'll be able to find lots of resources online about properly optimizing your individual posts by using strong titles, keywords, and tags.

Always be on the look-out for blogs that have similar content to yours. This is particularly useful, as not only are you checking out the "competition", but you can leave comments and attach a link with your blog information. Readers will now have the opportunity to visit your blog therefore generating more traffic for you. When commenting, be sure to actually contribute to the conversation.

Some marketing involves making a profit. Some bloggers choose to do affiliate marketing or sell ad space on their blogs. This is an easy way to make a profit from your blog. Not all bloggers wish to earn an income from blogging; some simply just do it for fun.

Depending on your preference there are a number of techniques available. Marketing is a lot of hard work and it takes up a lot of time but once executed properly, it will be well worth it and you will be rewarded with a successful blog.


Did you like this article? Please let me know by leaving me your valued comments.

Related articles:
How Comment Marketing Will Benefit Your Rating In The Web World
3 Tips For Increasing Blog Traffic
Top 3 Blogging Tips For Increasing Internet Presence
What's In Store For Bloggers This 2012


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