Monday, 25 June 2012

Social Media Management Part 1: You Do WHAT For A Living?

Social Media Management
This week, I'm delighted to bring you a three-part series on Social Media Management and Consulting by Dawn Sievers. Dawn is a freelance technical and creative writer, a social media management consultant, editor and blogger at Healing Morning, and founder of the Facebook group, Authentic Blogger. She is also a close friend who helps me with my administration duties at Bloggers Network.

In this three-part series which will continue on Wednesday and on Friday, Dawn will be explaining what is social media management, what a social media manager or consultant does, how to handle objections and how to market yourself in this growing niche. This exclusive three-part series will enlighten and hopefully inspire you to pursue a lucrative career in social media management.

Thank you so much Dawn for agreeing to guest post on Derek's Home and Business Blog and I'm delighted and truly honoured to have your articles published on the blog and to have you as a friend. I'm sure my readers will thoroughly enjoy your series.


Social Media Management Part 1: You Do WHAT For A Living?

Social Media Management. Three words that can mean a great many things. The term "social media" is relatively new in the grand scheme of things, and it applies to the myriad social media applications that exist online these days. The most prominent are Facebook and Twitter. Multiple millions of people around the world use both services daily. It was inevitable that social media would eventually infiltrate the business world, and it is now one of the fastest growing methods of promotion and marketing for all manner of businesses. Using social media as part of your marketing and sales campaign can reach a far wider audience than was once possible to realistically achieve.

So, what does a social media manager or consultant do? If you're a small business owner, you know that your days are chock full of a wide range of responsibilities. Efficiently marketing and branding your business oftentimes falls by the wayside as you tend to the most important aspects of running your business. This is where a social media manager comes into the picture. We handle your online presence with various social media streams such as Facebook, Twitter, your business blog and more, which frees up your time to concentrate on the actual running of your business.

I am a writer by trade and the majority of my business used to be solely in the technical writing world. The economy turning upside down several years ago forced me to pursue ancillary options to widen my knowledge base and learn new marketable skills. People began asking me about the concept of blogging and how it and social media could benefit their business. I researched, I learned and I incorporated social media management and consulting into my business.

Social media, by and large, offers the opportunity to create relationships. Conversation on your Facebook wall and Twitter stream are vital to drive traffic to your company's website where those customers are more likely to purchase your product or service. Why are they more likely to do this because of social media? Consider the fact that marketing used to be relegated to newspapers, television and magazines and the goal was to make your branding a part of your consumer's household...you were there in their living room each time they saw a commercial about your company.

With the advent of the internet, social media, and most importantly, smart phones, marketing has now morphed into reaching people throughout the business day, where ever they might be. So, marketing that adapts to speaking to consumers via social media and their smart phones can be incredibly valuable and successful to drive business and create awareness. Think about it - your Facebook Fan Page or your Twitter page can be accessed on those millions of smart phones. If those same people have clicked to Like your Facebook Fan Page and/or are following you on Twitter, there's a sense of community that has been established. This, in turn, creates trust. As a result, when that consumer suddenly has a need for your particular product or service, they're going to be more likely to purchase from you. They know they can pick up their smart phone, pull up your Facebook page, access your website link and boom - you just landed a sale.

Savvy business owners recognize the power of social media. They also recognize the value of employing a social media manager to efficiently handle the daily supervision and implementation of their online marketing goals. Done properly, social media management can create a solid awareness of your brand that can broaden your market base beyond your wildest dreams.

In part two of this three-part series which will be published on Wednesday: Finding clients and answering some of their objections.


About Dawn: S. Dawn Sievers is a Freelance Technical and Creative Writer, Editor and Blogger, founder of Facebook group Authentic Blogger, and Social Media Management Consultant to a wide range of industries and corporations. To learn more about her technical, creative, editing, blogging and social media management writing services, visit her website at http://www.sdawnsieverswritingservices.com.

Additionally, you can follow Dawn's personal blog, Healing Morning at http://healingmorning.blogspot.com. You can also find her on Twitter at
http://twitter.com/sds2965

Do you like this guest post by Dawn Sievers? Please show Dawn your support by leaving her your valued comments.

Would you like to guest post on the blog? Please use the Contact tab above to get in touch if you write business-related articles or articles on the topics of Internet Marketing, Affiliate Marketing, Social Media Marketing/Optimisation (SMO), Blogging, Search Engine Optimisation (SEO) or Search Engine Marketing (SEM).


If you found this or any of my other posts helpful, don't forget to +1 or share the posts to your favourite networks using the toolbar below or by using the "+1" and "Share" buttons located at the bottom of each post.

As ever, if you want to stay up to date with the latest blog posts, don't forget to follow via Google Friend Connect (button on sidebar), on NetworkedBlogs, via Email (maximum of one email per day), on Facebook and Google+ or by subscribing to our blog feed at:
http://feeds.feedburner.com/DereksHomeAndBusinessBlog

You can also follow me on Twitter @djones1509, Google+ and on Facebook at:
http://www.facebook.com/djones1509
https://plus.google.com/104849975941505117776

Until part two on Wednesday, have a fabulous week!



© 2012 Dawn Sievers. This article is DMCA protected. Republication is prohibited.

21 comments:

  1. Derek, thank you so much for offering this platform for so many of us! I hope that your readers enjoy this series. :)

    - Dawn Sievers

    ReplyDelete
    Replies
    1. My pleasure Dawn and thank you for providing such wonderful articles.

      Delete
  2. Thanks for this intro to Social Media Mgt Dawn! I'm currently utilizing my skills as a former public relations professional to navigate my way into this new business genre! I look forward to the next parts of the series! Thank you!

    http://lyricfire.typepad.com/lyric-fire/2012/06/meet-chyna-rose-interview-wmy-novels-lead-character-a-sneak-peek-at-a-possible-book-cover.html

    ReplyDelete
  3. Tameka, thank you for taking time to read this first installment in the series! I know you'll do wonderfully as you step into this new career path. You already have a foundation of skills and experience to draw from, so good luck with your ventures! I look forward to hearing about your journey. :)

    - Dawn

    ReplyDelete
  4. Thomas Chapman25 June 2012 at 21:05

    Informative post! Look forward to the next two in the series Dawn.

    Derek, I have some unpublished articles you may be interested in posting on your blog. I will email them to you once I've posted this comment. Let me know what you think of them, thanks.

    ReplyDelete
    Replies
    1. Thomas, thank you for taking time to read and comment! I'm glad you're enjoying the series thus far. I had fun writing each article. :)

      - Dawn

      Delete
    2. Hi Thomas,

      Thank you for your interested in guest posting on the blog and for your articles. There's two that I'm interested in which I know my readers would enjoy. I will send you an email shortly to let you know when these two can be published.

      Delete
  5. always fun to read u Dawn..
    experiencing this technical side of yours first time n enjoyed...
    coz on healing morning we see a different Dawn :P

    ReplyDelete
    Replies
    1. Jyoti, you're right! Healing Morning definitely displays a different side of my writing skills, so this has been an enjoyable foray into the business world to highlight my technical writing background. :)

      - Dawn

      Delete
  6. Hmm. do want to know more..

    ReplyDelete
    Replies
    1. Jerly, I'm glad you're enjoying this series! We have two more installments to go this week, and if Derek wants, I'll be happy to write more. This initial series just scratches the surface of social media management, so stay tuned! :)

      - Dawn

      Delete
  7. Thanks Derek for posting this. Dawn, you have so many strings to your bow, I am quite awed by it! :) I love your initiative in the way that you researched and upgraded your other marketable skills during the economic downturn. This article on social Media Management is helful. I am my own social media manager and need to do a lot more managing!

    ReplyDelete
    Replies
    1. Claire, I think many of us wear a wide variety of hats, and pull many strings to our bows! It's a necessity in this day and age to be multifaceted. I'm glad you're finding this series helpful; it was fun to shift into work mode for blogging. More to come later this week! :)

      - Dawn

      Delete
  8. Very informative and enlightening. I never thought much about it but like the one-time advertising consultant, social media management is a niche that needed filling. I'm glad you are the one to fill it.

    ReplyDelete
    Replies
    1. Anna, yep, it's definitely a niche market that is booming! And it changes so swiftly that it keeps us all on our toes, just keeping abreast of the shifts and improvements. I'm glad you found this first article to be informative and hope you enjoy the next two installments. :)

      - Dawn

      Delete
  9. A nice intro to such a broad subject like social media management.Looking forward to the next updates Derek.Interesting perspective on Social media management Dawn.Thanks for sharing your knowledge.

    ReplyDelete
    Replies
    1. Abhisek, thank you for taking time to read and comment! Derek and I have decided we make pretty darned good collaborative partners. :)

      I hope you enjoy the rest of this series. We're already talking about adding more installments in the future. :)

      - Dawn

      Delete
  10. Dawn, great article! I took several classes in social media management about 6 or 7 months ago. It provided me with a wealth of information which I primarily utilize with my own ventures on the internet. It is a great opportunity for anyone who is interested in creating their own business. Thanks for sharing!

    ReplyDelete
    Replies
    1. Hi Mary, thank you for taking time to visit, read and comment! I think you're so smart to take those social media management classes. I do as much continuing education for this medium as I can squeeze into my schedule. I also pick the brains of colleagues such as Derek Jones and I find that I learn something new just about every single day. This field shifts and changes so frequently that I'm never bored and I'm constantly on my toes, just to stay abreast of all the new things hitting. This series is proving to be a fun collaborative effort with Derek, and the response is equally enjoyable! :)

      - Dawn

      Delete
  11. Dawn, so very true. The internet is like a tree growing...every year it comes in with more branches. Social media is the same as well. There always seems to be something new somewhere, of interest. It is growing in leaps and bounds. I guess someone used a little 'Miracle Grow'? LOL

    ReplyDelete
  12. Looking forward to part 3 for sure!

    ReplyDelete

Please note: To combat comment spam, non-constructive comments and comments containing links will be rejected. All submitted comments are subject to moderation before they are published on the blog.


I have had reports that some people have been experiencing problems when commenting on the blog. If you experience any problems when posting your comment, please send me an email with your comment plus the post title using the Contact tab above and I will manually include it for you. You can also send your comment via private message on Facebook or email on Google+.

Your blog comments are always appreciated and thank you for your patience while we try to resolve this issue.