Wednesday, 18 September 2013

3 Housekeeping Tips To Make Your Website More Search Engine Friendly

Consumers once leveraged the Yellow Pages for finding sought goods and services. Most goods and services were categorized alphabetically, so for brevity's sake, it's likely a number of consumers chose among the first offered.

Modern-day search engines behold resources for finding desired goods and services, but the arrangement is not alphabetical; it relies on a number of factors. It's integral that webmasters ensure pages are optimized for search engines and users, a synergy between the two; if a page satiates the needs of consumers, it's likely to be highly valued by engines and vice versa.

The ability for a domain and subsequent pages to address specific to broad queries increases the likelihood of impressions (the number of times an engine serves a page to satiate a query). Competition is existent and fierce as brands attempt to outrank competitors, yet search engine optimization insight helps with proper and improved indexation.

Descriptive Titles and Headers

A newspaper offers a number of articles. Readers pursue stories, alerted by titles. Furthermore, the succinct nature of stories propel readers along. Similarly, search engines and readers scan online information. Indexation relies on a webmaster's ability to alert engines and readers about impending information.

Ensure all page titles are descriptive, warranting a broad or specific syntax. Furthermore, header tags (H1, H2) facilitate scanning. What supporting words or phrases summarize the information on the page? Answer that question for each page, making information more search engine and reader friendly.

Additionally, SEO plug-ins (some free) help webmasters arrange pages and blog posts for production, ensuring a number of SEO-related elements are addressed, such as relevant titles and Meta descriptions.

Supporting Resources

Encyclopedia and academic papers are rife with supporting evidence of information and additional resources, assuming readers desire as much information as possible on the sought subject matter. One paper offering information leading to others enriches the value of the former alone.

Raise the value of a page, hosting additional resources and links for readers. What additional information would improve the consumer's journey or the sales trajectory? Linking to competitors is not a complete disaster in terms of better SEO and user experience; the endeavor may improve page's perceived value.

Use a paid or free plug-in, which evaluates the assumed SEO value of related pages, suiting your own page with valuable resources related to broad or specific queries. Engines award valuable pages; improve in-domain pages with the help of external domain information. Return to previously published pages, adding helpful resources in retrospect.

Relevant Content

Imagine a vendor from another continent landing in America and starting a business selling purple bananas. Though intriguing, it's doubtful many people would feel comfortable buying purple bananas. The purple hue is unusual, and perfectly normal looking bananas are currently available. The abnormal presentation and abundance of alternatives may render the vendor's produce irrelevant.

Ensure a website's content is relevant on a given platform. Remember, the relevance is not for search engines to decide; the engines merely serve the queries of humans. What do customers want to know about?

A website could produce millions of pages per day, all well optimized for particular keywords and phrases. But if consumers don't seek that information, if it is not relevant, then the pages become useless, lost in cyberspace.

Use free and paid services that provide information on user queries. Gain a sense leveraged syntax, arranging a website's pages around the interests and needs of clients rather than topics chosen by in-house managers and executives.

Search engine optimization is not an exact science, yet minding set parameters and the needs and syntax of consumers greatly improves indexation and reception. Remember to address your titles and on-page headers with relevant words and description; provide readers with an abundance of in-house and external resources, improving the trajectory of their purchase; and, suit websites with relevant content, as proposed by consumers - indexation is based on a page's popularity with users and not engines.

About The Author: Guy Ascher has spent the last 4 years as a website marketing consultant. He enjoys helping businesses implement successful strategies and his articles mainly appear on marketing blogs. See how this company uses their website to sell contact lenses online and how they reach out to their audience.

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